Press releases

Episerver and Valtech Partner to Support Innovation and Stand Out Digital Experiences to Enhance Traveler Journeys

Copenhagen International Airport Leverages the Episerver Digital Experience Cloud, Along with InRiver Technology and Deployment Expertise from Valtech to Empower the Connected Traveler

Episerver™ and Valtech today announced they are supporting Copenhagen International Airport in its innovative digital initiatives benefitting today’s connected traveler.

Copenhagen Airport is providing the ultimate in convenience for busy travelers; view the video here:

Episerver and Valtech are supporting Copenhagen Airport’s digital innovation initiatives, including and The new website -- which features a responsive design and is available in both English and Danish -- provides extensive functionality for travelers, including duty-free pre-order, the ability to access flight and passenger information, research and book parking and ground transportation, and access information about CPH Advantage, its members-only hospitality lounge, and special offers – all via a single sign-on. As well, the website provides travelers with information for the airport’s broad range of retail and restaurant offerings.

Since retail purchases account for 50% of its revenues, Copenhagen Airport is leveraging the Episerver Digital Experience Cloud™ to enhance its eCommerce presence for its duty-free shopping. This provides travelers with the ability to order from home online and pick up in-store, supported by a rich digital experience that encourages travelers to peruse merchandise to plan their purchases prior to arrival. The website supports seamless transactions for order online and pay and pick up in-store.  

Additionally, the Episerver platform provides the digital technology foundation to support the airport’s future and emerging digital plans; which could include virtual reality, beacons, and intelligent advertising via facial recognition technology, and personalized offers. In addition to the Episerver Digital Experience Cloud, Copenhagen Airport is leveraging technology from InRiver in its deployment -- all conceptualized and implemented by Valtech.

“The Copenhagen Airport is a trailblazer in defining next-gen digital experience for today’s travelers, truly revolutionizing how we interact and engage with airport services,” said Jakob Bartholdy, Senior Digital Business Manager, Episerver. “In the digital age, ‘know your customer’ translates into knowing precisely who needs what at which moment in time. With Episerver as the technology foundation, Copenhagen Airport has managed to create a smooth and personalized omni-channel customer journey that we see as an innovation benchmark for airports.”

“We are living in the age of the connected traveler with digital technologies transforming the travel experience and airports have an opportunity to re-envision how they interact and communicate with passengers,” said Søren Thingholm, Business Director, Retail & Commerce, Valtech. “Copenhagen Airport’s strategy to empower the passenger and put them in control of their journey through the airport, connecting them to the resources and information to meet their needs and enhance their travels, is revolutionizing the travel experience as we know it.”

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes. 

Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485