Episerver Announces a New Visitor Intelligence Product and Releases a Headless API
Episerver Insight provides deep customer journey analyses, while the Headless API makes it easier to engage through the growing number of devices in the Internet of Things
Episerver, the company transforming digital experiences, today announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage.
Visitor intelligence for personalized journeys
Episerver Insight allows modern marketers and merchandisers to track and visualize the digital behavior of both authenticated customers and anonymous visitors. By mining Episerver’s data management platform (DMP), Episerver Insight helps users act on powerful behavioral data and create more effective segmentation and targeting. It intuitively visualizes customer paths and actions at the cohort or individual level, providing insights on every visit, click, email and purchase.
“It's becoming increasingly easy to collect data on your visitors, but very few companies are actually able to use that data to effectively increase engagement with customers in a meaningful way,” said James Norwood, chief marketing officer and executive vice president, strategy at Episerver. “Episerver Insight addresses that need by enabling our customers to personalize engagement to drive traffic, increase conversions, and improve customer loyalty through comprehensive visual intelligence.”
Decoupled architecture for extensible delivery
The new Headless API further extends Episerver’s platform to easily deliver content and digital experiences everywhere. It offers a hybrid architecture that supports coupled, decoupled and purely headless scenarios that transcend channels. Focused on speed, performance, search and flexibility, the API enables users to pull content directly from the platform and project it into any number of applications.
The new API empowers digital teams to deliver rich content to the IoT, native mobile apps, digital in-store screens, legacy platforms, and conversational devices, while still leveraging the powerful content management tools native to the Episerver Digital Experience CloudTM.
“Our unique approach to headless is all about simplifying the extension of digital experiences to every channel and device,” said Norwood. “This means busy marketers and merchandisers can focus on bringing rich content and commerce experiences to life – fast. Rather than create an entirely new product, Episerver has made use of existing stateless REST endpoints and our enterprise search foundation, Episerver FindTM, to optimize queries and deliver JSON payloads in an environment that Episerver developers are used to.”
To learn more about all of Episerver's products and partnerships, please visit www.episerver.com.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
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