Press releases

Episerver Congratulates Janome on Being Named SuperNova Awards Finalist in Digital Marketing Transformation

Leader and Innovator Recognized for Application of Emerging and Disruptive Technology to Create Standout Customer Experiences through Multi-Channel, Aspirational Marketing

Episerver™, a leading provider of digital marketing and digital commerce solutions, today congratulated Michael Seminara, Marketing Supervisor of Janome America, Inc., for being named a Constellation Research Inc.’s 2015 SuperNova Awards finalist.

Seminara is one of five finalists in the “Digital Marketing Transformation” category in the 2015 SuperNova Awards, which celebrate the leaders and teams who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations.

SuperNova Award finalists are chosen by a panel of judges composed of industry experts. The winners are determined by a combination of input from the judging panel and public voting. Voting is open to the public Sept. 21 through Oct. 2; votes can be cast on the Constellation website. Winners will be announced at the SuperNova Awards Gala Dinner on Nov. 5, 2015 in Half Moon Bay, Calif., the second night of Constellation’s Connected Enterprise innovation summit.

Janome America, the largest subsidiary of Janome Sewing Machine Co. Ltd., is renowned for sewing machines recognized for ease-of-use and unsurpassed quality. Seminara has led a digital transformation of the Janome web presence over the past 18 months, via a vibrant online digital community that inspires and engages customers and supports its retail partners, resulting in a 21% increase in units sold year-over-year.

The company is leveraging the Episerver Digital Experience Cloud™ for digital marketing and digital commerce. Episerver supports user engagement features such as ratings and reviews and the exchange of project ideas and inspiration, and supports compelling content and aspirational marketing via the web, Facebook, Instagram, Twitter, Pinterest and YouTube.

The complete case study on Janome details the company’s digital marketing transformation from concept to implementation to quantitative results. 

“Episerver celebrates breakthrough digital vision and execution, and we are pleased to see Michael and Janome America recognized for excellence in digital marketing transformation,” said James Norwood, Executive Vice President of Strategy and CMO of Episerver. “Janome is a superb example of how to successfully leverage content and multi-channel marketing to create a dynamic and engaging experience that drives improved conversions.”


About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit

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About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes. 

Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485