Episerver Debuts in Gartner Magic Quadrant for Digital Commerce
Evaluation Based on Completeness of Vision and Ability to Execute
Episerver™, a leading provider of digital marketing, content management and digital commerce solutions, today announced it is one of 21 vendors evaluated in the latest Gartner®, Inc. Magic Quadrant for Digital Commerce1.
Its inclusion marks the company’s debut in the Magic Quadrant for Digital Commerce, a milestone Episerver believes reinforces its market presence, company viability and product capabilities, which are the criteria Gartner uses to determine vendors’ inclusion in the research.
In the report, Gartner states: “Digital commerce platforms enable organizations to build B2B, B2C or B2B-to-consumer (B2B2C) commerce sites and support a continuum of business objectives, from the generation of incremental revenue to the enabling of transformational business change. Digital commerce has become a major part of the customer experience, one that involves a growing ecosystem of technologies, vendors and services.”
Episerver is recognized in the report for its combination of web content management (WCM) and commerce capabilities, an approach that delivers richer digital experiences, cost benefits, and simplification. Episerver, a Leader in the July 2015 Gartner Magic Quadrant for Web Content Management, is focused on providing a unified experience for digital commerce and digital marketing professionals, and serves both B2C and B2B customers.
“We believe the seamless nature of our Digital Experience Cloud™ is essential to providing rich, relevant and contextual digital experiences,” said James Norwood, Chief Marketing Officer and Executive Vice President of Strategy for Episerver. “We consider Episerver’s inclusion on the Gartner Magic Quadrant for Digital Commerce and as one of only three vendors to also appear on the Gartner Magic Quadrant for Web Content Management as confirmation that Episerver delivers a very powerful platform for content, commerce and marketing to empower both merchandizers and marketers alike.”
The Episerver Digital Experience Cloud is a single platform for creating, managing and optimizing digital experiences including powerful content management, digital commerce, and enterprise search. An end-to-end cloud solution, Episerver enables high availability and performance, easy connectivity with other cloud services and existing systems, ability to manage spikes in customer demand, and a flexible and agile platform that can seamlessly adopt emerging technology updates.
1Gartner, Inc., “Magic Quadrant for Digital Commerce,” by Chris Fletcher, Penny Gillespie, Jason Daigler, Sandy Shen, Yanna Dharmasthira, and Gene Alvarez, dated 9 March, 2016.
About The Gartner Magic Quadrant
Magic Quadrants provide a graphical competitive positioning and offer visual snapshots of a market's direction, maturity and participants. The Magic Quadrants depict markets by using a two-dimensional matrix that evaluates vendors based on their completeness of vision and ability to execute.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
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