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Episerver Debuts in Leading Independent Research Firm’s Evaluations of B2B and B2C Commerce Suites

The company’s unified commerce and content cloud platform receives highest score possible for total cost of ownership

Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, debuted in “The Forrester Wave™: B2B Commerce Suites, Q1 2017” and “The Forrester Wave™: B2C Commerce Suites Q1 2017” reports released yesterday by Forrester Research, Inc., a leading global research and advisory firm.

For its independent reports, Forrester identified and ranked the most significant business-to-business (B2B) and business-to-consumer (B2C) enterprise-class commerce vendors on a multitude of criteria, grouped into the categories of strategy, current offering and market presence.

Both reports found that Episerver "has a strong commitment to the cloud and a platform that customers reported as agile," noting that customers Forrester analysts spoke with "almost universally chose the product because of its integrated web CMS and commerce capability" and "praised the vendor's customer service and transparent vision."

"We believe these reports shows why Episerver is a disruptive digital commerce platform for ambitious brands and agile enterprises," said James Norwood, executive vice president and CMO at Episerver. "Forrester gave Episerver the highest score possible for total cost of ownership (TCO) and the second highest score for Experience Management in both evaluations (tied in B2C), the combination of which is why we think many mid-market and agile enterprises are choosing Episerver. With our implementation partners, we are helping them deliver stand-out commerce experiences in a quick to deploy, easy to manage, unified platform."

The Episerver Digital Experience Cloud™ brings together digital commerce, content management and digital marketing in a unified platform for differentiated customer experiences, empowering retailers, wholesalers and distributors, brand manufacturers and nonprofits to create, manage and personalize one-to-one customer engagement. Episerver is supported by a network of more than 880 implementation partners who empower more than 8,800 digital leaders in 30 countries, influencing some $18 billion in omnichannel revenues across the globe. 

"In the past year, Episerver has made key investments in machine learning algorithms and omnichannel campaign management technologies to enhance our Digital Experience Cloud platform's commerce capabilities," said Ed Kennedy, senior director for digital commerce at Episerver. "More importantly, these investments are enabling our customers to deliver continuous and consistent journey engagement, resulting in higher conversions, average order values, and contribution."  

Episerver's debut comes on the heels of a breakout year for digital commerce customer acquisition for the company, particularly in North America where Episerver welcomed B2C companies such as BuyCostumes, Lyko, Polaris and JensonUSA. In the B2B space, new customers include Emerson, S&S Trucking, Tucker Rocky and Flinn Scientific. Such customers selected Episerver in part for access to a modern REST-based API and increasingly micro-services architecture that ensures quick deployment and prompt return on investment from the rapid incorporation of existing line of business systems such as product information management (PIM), enterprise resource planning (ERP), tax and payment services and customer relationship management (CRM).

To read the "Forrester Wave™: B2B Commerce Suites, Q1 2017" and "Forrester Wave™: B2C Commerce Suites Q1 2017" reports, visit Forrester.

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485