Press releases

Episerver Microsoft Dynamics AX Connector Enables Organizations to Leverage Synergy, Ditch Silos, for break-through Omni-Channel Customer Experiences

Web, Mobile, and Social Interactions are Fully Integrated with Microsoft Dynamics, and Blended with Rich Content and Commerce for Optimal Engagement

Episerver, a leading provider of digital marketing and e-commerce solutions, today announced the availability of a new connector for Microsoft Dynamics AX 2012 R3 which enables organizations to support break-through omni-channel customer experiences through the integration of Microsoft Dynamics’ best-of-breed ERP, Retail and Commerce functionality with Episerver.

The new solution -- Avensia Storefront for Microsoft Dynamics for Retail, developed by Episerver partner Avensia -- is being showcased here today at Microsoft Convergence 2015, the premier event for the Microsoft Dynamics customer and partner business community and is now available worldwide through a broad ecosystem of Episerver system integrators and partners.

Avensia Storefront for Microsoft Dynamics for Retail enables organizations to fully leverage their Microsoft Dynamics AX infrastructure while addressing today’s digital experience imperative. As enterprises seek to deliver more rewarding, optimized and contextual experiences for their customers, and to positively impact conversions, Episerver provides end-to-end multi-channel selling solution that enables organizations to support standout digital engagement across the Direct to Consumer, Business to Business (B2B) and Business to Employee (B2E) realms.

The connector breaks down silos to ensure information from customer interactions via the web, mobile, and social is fully integrated with Microsoft Dynamics, and offers a rapid time to value.

The combination of Episerver Commerce and Microsoft Dynamics equips organizations with strong content and commerce capabilities to address the needs of consumer decision making today – supporting not only an extensive depth and breadth of information, but the specific customer-driven and contextual information needed to enable smart educated and confident decisions, such as ratings and reviews, and recommended or related products. Additionally, it provides essential insights enabling organizations to leverage learnings from consumer online behavior to support improved customer experiences in offline environments.

Episerver is a Microsoft Certified Gold Partner and its product offerings leverage the Microsoft.NET and Windows stack as well as support the Windows Azure cloud. Extensibility has always been an Episerver strength, enabled through its wide partner ecosystem and Digital Experience Hub (DXH). Episerver has offered connectors for integration to Microsoft platforms since 2008, however, given today personalized customer experience imperative, the need for tight integration between online and offline and front and back office has never been greater. 

“Episerver goes well beyond traditional eCommerce – enabling organizations to create storefronts and infuse rich digital experiences with the content that today’s connected customer wants and needs to make informed decisions,” said Bob Egner, Vice President of Product Management, Episerver. “Now organizations running can quickly and easily add new capabilities to extend their investments in Microsoft Dynamics to support exceptional customer experiences to succeed in today’s digitally disrupted omni-channel world.”

Most retailers trying to attain a higher level of omni- or multi-channel maturity, get stuck in very expensive system integration projects that fail to add any direct business value to the solution. It is also very common that projects have to spend a lot of resources creating a common feature base in the site front-end,” said Jörgen Bertilsson, Vice President of Global Sales, Avensia. “This is the very core of what Avensia Storefront solves. The solution cuts through this complexity and radically lowers the barrier to a modern omni-channel implementation.”

“Episerver and Microsoft share a common vision to support the delivery of next-generation commerce experiences,” said Ashvin Mathew, General Manager, Microsoft Dynamics Retail and Commerce Solutions, Microsoft. “The Episerver connector makes it very easy to create compelling digital experiences including ecommerce that are deeply and seamlessly integrated with Microsoft Dynamics AX. The tight integration between Episerver and Microsoft Dynamics via Avensia Storefront enables a true omni-channel commerce experience that is essential to creating loyal lifetime customers.”

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485