Episerver Enhances Digital Experience Cloud with New Investments in User Generated Content and Distributed Order Management
Strategic product partnerships with Stackla and OrderDynamics will help customers deliver continuous and consistent journey engagement
Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today launched enhanced user-generated content (UGC) and a distributed order management system (DOMS) as part of its unified content and commerce platform. The new capabilities will help customers engage with their customers at the right time in the right place with the right message as part of an experience-driven approach to digital commerce.
Episerver UGC, powered by Stackla, is an out-of-the-box, self-contained cloud service that uses advanced machine learning algorithms to identify, rights manage and showcase the most effective user-generated content. Designed for marketers and merchandisers, the solution draws on dynamic filters to streamline the discovery and curation of UGC across channels, and personalize it to site visitors. This results in higher engagement, customer trust and advocacy, and ultimately drives increased revenue.
“Episerver customers already have access to market-leading smart personalization and commerce solutions, but most brands struggle to source enough relevant content to fuel this technology,” said Damien Mahoney, CEO and co-founder at Stackla. “When you add a rich and abundant source of authentic, visual customer content, the result is personalized customer experiences at scale.”
Two versions of Episerver UGC are available, with an advanced edition offering additional functionality for content rights management, automated visual recognition, and advanced geolocation discovery. By leveraging the micro-services based Episerver Social – which incorporates ratings, reviews, comments and activity streams– alongside the Episerver Personalization suite – which makes use of advanced machine-learning algorithms and behavioral site search – organizations can now leverage authentic customer content and recommendations. The result is increased customer confidence at the point-of-sale, reduced shopping cart abandonment and boosted conversion rates.
Episerver has also partnered with OrderDynamics to address increasingly complex omnichannel commerce and order fulfilment requirements with an enhanced distributed order management system (DOMS). The DOMS powers advanced order orchestration, intelligent inventory sourcing and product information management features in the Episerver Digital Experience Cloud™. These new capabilities include advanced and flexible order fulfilment options, such as “click and collect,” which over half (57 percent) of eBusiness and channel strategy professionals offer or plan to offer, according to Forrester’s “Mastering the Art of Omnichannel Retailing.”
“Retailers that give customers flexible and convenient order fulfilment choices, and make it an easy, seamless and positive brand experience across the digital and physical channels, win over customers,” said Nick McLean, Chief Executive Officer of OrderDynamics. “Our partnership with Episerver brings world-class applications together, to offer retailers a complete solution that makes omnichannel a winning proposition.”
“Consumers and B2B buyers are moving across channels more frequently, and they expect digital experiences that reflect these behaviors,” said Joey Moore, director of product marketing at Episerver. “But implementing a truly omnichannel customer journey requires a range of advanced solutions and seamless connectivity across systems. These partnerships alongside our core digital commerce capabilities support the broader customer journey by offering an experience-driven approach that will empower our customers to deliver immersive and frictionless buying experiences that keep their customers coming back.”
To learn more about all of Episerver's latest product enhancements, please visit the new features page here.
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, Germany, The Netherlands, Norway, Poland, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit www.Episerver.com.
Stackla is the user-generated content (UGC) platform that puts customer stories at the heart of brand marketing. Through predictive intelligence and automation, Stackla helps brands identify authentic, compelling customer content across the social web and showcase them at scale throughout their core marketing channels – increasing engagement, strengthening customer trust and driving sales. Trusted by more than 450 brands across travel, hospitality, CPG, retail, sports and non-profits, Stackla is designed to meet the content personalization needs of enterprise-level organizations such as Disney, McDonald’s, Toyota, Sony, Expedia and Manchester United. For more information, please visit www.stackla.com and follow us on Twitter at @stackla.
OrderDynamics is the world’s leading Distributed Order Management (DOM) Systems provider. Focused on powering retail fulfillment, OrderDynamics helps clients in omnichannel retail markets. Our DOM gives clients capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, and store driven fulfilment. OrderDynamics enables customer options like click and collect, and ship-from-store, creating exceptional shopping experiences. Iconic brands including Speedo, Quiksilver, J.McLaughlin, JYSK, Princess Auto, Bouclair Home, DeFacto, and Browns Shoes, use OrderDynamics technology across North America, Europe, Asia and Australia. For more information, visit www.orderdynamics.com.
Senior Manager, Analyst and Public Relations, Episerver
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