Press releases

Episerver Expands Asia Pacific Presence with Acquisition of Vietnam Software Development Hub

Long-Term Regional Outsourced Center Episerver Research and Development Ltd. Joins As Fully-Owned Subsidiary; Assists Episerver’s Continued Expansion and Support for APAC Region

Episerver, a leading provider of digital marketing and digital commerce solutions, today announced acquisition of Hanoi, Vietnam-based Episerver Research and Development Ltd., bringing more .NET expertise in-house and expanding its global footprint in the Asia Pacific (APAC) region. 

Episerver Research and Development Ltd. has operated as a fully dedicated contractor for Episerver for seven years, providing support for software quality assurance (SQA) and development for Episerver’s core products, and third party add-on solution certification program. Now, as a wholly owned subsidiary, Episerver’s Hanoi location will expand to provide service desk support to APAC as well as additional support activities to meet new and emerging customer needs. 

Research and Development efforts will largely focus on Episerver’s ultra-agile Digital Experience Cloud™ platform, designed to support digital experience delivery requirements and customer engagement innovation. Episerver is continuously investing in R&D initiatives to drive these initiatives and the company’s three R&D hubs – Stockholm, Nashua, and now Hanoi – enable the company to provide focused development and support on a 24/7/365 basis. 

“Episerver is invested in product-driven growth initiatives, and as such has designated R&D efforts and personnel as a key priority,” said Per Ivansson, chief technology officer and senior vice president of R&D and operations for Episerver. “With the addition of Episerver Hanoi, we are able to provide R&D and service desk support that follows the sun, helping us to better serve our partners and customers in region and globaly.”

Together with its Singapore and Sydney locations, the Hanoi hub expands the company’s APAC presence as part of Episerver’s overall strategy to enable customer growth worldwide. The Hanoi office currently houses 40 workers in SQA and development, and Episerver has plans for growth in the areas of service desk support, development and additional functions.


About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit

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About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes. 

Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485