Press releases

Episerver Grows US Team and Global Partner Network

Software Provider Furthers Development with Appointment of Donna Pahel as Director of Digital Marketing and E-commerce Strategy

CHICAGO, IL, September 18, 2013 -- Episerver, a global software provider for innovative digital marketing and e-commerce solutions, today announced that Donna Pahel has joined the company as Director of Digital Marketing and Ecommerce Strategy. Pahel joins the team from Episerver customer and grocery leader, Giant Eagle, where she served as Director of Digital CRM for the for $10B+ multi-format retailer. Pahel, who was recently named a Rising Star among Progressive Grocer's 2012 Top Women in Grocery, brings 18 years of B2C and B2B marketing experience across multiple industries including retail and manufacturing with both client-side and agency-side perspective.  And with her thought leadership and strategic insight from the customer point-of-view, Pahel’s addition showcases Episerver’s commitment to providing solutions that help its users engage with their customers and increase their overall experience.

Prior to Giant Eagle, Pahel developed and led digital and traditional marketing and communications programs for global manufacturer, PPG Industries. “With momentum continuing to build in the United States, we’re thrilled to have Donna join the Episerver team and bring with her a unique perspective and unparalleled understanding of our customers’ needs,” said Marty Leamy, President of Episerver US. “Her expertise and knowledge of digital marketing and e-commerce strategies will help us to deliver top digital engagement experiences for customers.”

Continually expanding its internal team and partner network has driven growth for Episerver. Over the last eight years, the company has seen a 29% compound annual growth rate. Episerver has made great strides to develop the US market, increasing its US partner-base by 95% in two years, from fully integrated global agencies to specialist system integrators.

In addition to its rapid growth in the US, Episerver has also signed a number of new global partners. The establishment of the e-commerce and digital marketing solutions providers’ global partnership network enables Episerver to accelerate growth and support enterprise customers in key markets.

Among the new global partnerships Episerver has forged are digital marketing and technology agencies Nansen and Valtech. The partnerships cement a longstanding relationship and significant investment has taken place within each partner to grow a dedicated Episerver practice, with development of skills and knowledge in order to deliver solutions that span data-driven digital marketing sites to global e-commerce sites with focus on conversions.

Product innovations, industry-leading management and internal and external growth have helped to position the software provider as a leader in the web experience market noted by the Tech Research Group,  as a visionary in web content management in Gartner’s Magic Quadrant and as one of Software Magazine’s Top 500 Software Companies.

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485