Press releases

Episerver Hosts Industry Expert Webinar on Optimizing Digital Experiences to Align with Three Key Business Models

SiriusDecisions’ Gil Canare and Episerver’s Bob Egner to Provide Insight on Aligning Digital Strategies with Your Business Type and Competencies to Maximize Outcomes

Episerver™, a leading provider of digital marketing and digital commerce solutions, today announced details of its upcoming webinar, “Optimizing Digital Experiences by Knowing Your Business Type,” to take place on 10 am ET Wednesday, Jan. 27.

Research Director at global research and advisory firm SiriusDecisions’ Gil Canare will share key insights on how marketers can assess their greatest digital experience opportunities and optimize them via alignment with their business models and competencies.

In the webinar, attendees will learn about:

  • The three digital business types: Digital First, Digital Support and Digital Hybrid.
  • How to assess your digital business type.
  • Based on your digital business type, how to effectively link your digital objectives with your organizational capabilities and customer touchpoints.
  • How other companies have succeeded by creating a clearer digital strategy based on their digital business type.

In addition, Episerver Vice President of Product Management Bob Egner will discuss real-world use cases of brands that are successfully optimizing digital experience to support overall customer engagement and drive revenues.

Webinar participants will receive a complimentary copy of SiriusDecisions’ Digital Assessment guide.

Retailers and marketers looking to leverage digital technologies to optimize customers’ digital experience are encouraged to attend. There is no cost to participate, however registration is required. For more information or to register, visit:

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485