Press releases

Episerver Hosts Industry Expert Webinar on Optimizing Digital Experiences to Align with Three Key Business Models

SiriusDecisions’ Gil Canare and Episerver’s Bob Egner to Provide Insight on Aligning Digital Strategies with Your Business Type and Competencies to Maximize Outcomes

Episerver™, a leading provider of digital marketing and digital commerce solutions, today announced details of its upcoming webinar, “Optimizing Digital Experiences by Knowing Your Business Type,” to take place on 10 am ET Wednesday, Jan. 27.

Research Director at global research and advisory firm SiriusDecisions’ Gil Canare will share key insights on how marketers can assess their greatest digital experience opportunities and optimize them via alignment with their business models and competencies.

In the webinar, attendees will learn about:

  • The three digital business types: Digital First, Digital Support and Digital Hybrid.
  • How to assess your digital business type.
  • Based on your digital business type, how to effectively link your digital objectives with your organizational capabilities and customer touchpoints.
  • How other companies have succeeded by creating a clearer digital strategy based on their digital business type.

In addition, Episerver Vice President of Product Management Bob Egner will discuss real-world use cases of brands that are successfully optimizing digital experience to support overall customer engagement and drive revenues.

Webinar participants will receive a complimentary copy of SiriusDecisions’ Digital Assessment guide.

Retailers and marketers looking to leverage digital technologies to optimize customers’ digital experience are encouraged to attend. There is no cost to participate, however registration is required. For more information or to register, visit:


About Episerver

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit

All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes.



Tila Pacheco (for Episerver)

Lutz PR and Marketing Communications

+1 714 256 8452


Rachel Teitt

Senior Manager, Analyst and Public Relations, Episerver

+1 614 817 1847