Press releases

Episerver Hosts Industry Expert Webinar on Optimizing Digital Experiences to Align with Three Key Business Models

SiriusDecisions’ Gil Canare and Episerver’s Bob Egner to Provide Insight on Aligning Digital Strategies with Your Business Type and Competencies to Maximize Outcomes

Episerver™, a leading provider of digital marketing and digital commerce solutions, today announced details of its upcoming webinar, “Optimizing Digital Experiences by Knowing Your Business Type,” to take place on 10 am ET Wednesday, Jan. 27.

Research Director at global research and advisory firm SiriusDecisions’ Gil Canare will share key insights on how marketers can assess their greatest digital experience opportunities and optimize them via alignment with their business models and competencies.

In the webinar, attendees will learn about:

  • The three digital business types: Digital First, Digital Support and Digital Hybrid.
  • How to assess your digital business type.
  • Based on your digital business type, how to effectively link your digital objectives with your organizational capabilities and customer touchpoints.
  • How other companies have succeeded by creating a clearer digital strategy based on their digital business type.

In addition, Episerver Vice President of Product Management Bob Egner will discuss real-world use cases of brands that are successfully optimizing digital experience to support overall customer engagement and drive revenues.

Webinar participants will receive a complimentary copy of SiriusDecisions’ Digital Assessment guide.

Retailers and marketers looking to leverage digital technologies to optimize customers’ digital experience are encouraged to attend. There is no cost to participate, however registration is required. For more information or to register, visit:

About Episerver

Episerver empowers businesses to scale through the most customer-centric approach to digital experiences. Its Customer-Centric Digital Experience Platform™ features best-in-class content management and robust commerce, both backed by AI powered data and personalization solutions. The platform has consistently earned industry, analyst and media recognition for its vision, capabilities and customer commitment. Episerver’s 900+ partners and 825+ employees in offices around the globe are proud to help more than 8,000 brands enrich their customer lifetime value, increase revenue and grow their brands.

Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Episerver
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485