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Episerver Included in Leading Independent Research Firm’s Evaluation of B2B Commerce Suites for Midsize Organizations

The company cited as a strong performer, and received top score in experience management criterion

Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, was named a strong performer in the “Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017” report by Forrester Research, Inc., a leading global research and advisory firm.

Forrester identified Episerver as one of the 11 most significant vendors invited to participate in its Q3 2017 Forrester Wave evaluation, “B2B Commerce Suites for Midsize Organizations,” which analyzed and scored providers for midmarket companies on their strategy, current offering and market presence.

The report stated that Episerver “is a best fit for midmarket customers looking for a CMS-driven solution that offers tightly integrated commerce capabilities,” and noted that Episerver customers who Forrester analysts spoke with “found the product to be flexible, offering business-user-friendly interfaces and templates for B2B workflows” and also “praised [Episerver’s] customer service and transparent vision.”

 “Our inclusion in this report comes on the heels of our recognition as a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2017, reinforcing, in our opinion, our unique ability to help B2B manufacturers and distributors create content-rich and contextual commerce experiences,” said James Norwood, executive vice president, strategy, and CMO of Episerver. “We believe this recognition validates our approach to experience-driven commerce.”

Episerver’s ranking as a strong performer in this evaluation follows a year of key investments in its commerce capabilities including a B2B eCommerce starter kit and several milestone midmarket B2B customer launches, including Toyota Material Handling™, Hay™ and A&O Johansen™, each of which support complex B2B pricing rules and sell in over a dozen markets globally. The evaluation noted that “Episerver, whose roots are in marketing and web CMS, doubled down on its commerce investment.” Episerver’s B2B digital commerce capabilities make complex product purchases easy for digital native B2B shoppers, with capabilities such as personalized product search, campaign management, catalog management and behavioral personalization.

 “We think this evaluation emphasizes for us and our customers that our platform is an ideal choice for competitive midmarket brands with ambitious e-commerce goals,” said Ed Kennedy, senior director of digital commerce at Episerver. “Earning the highest score in the experience management criterion confirms that we are especially well-suited for midmarket B2B companies that want to compete with the likes of Amazon by combining content and commerce to differentiate via the customer experience.”

The Episerver Digital Experience Cloud™ brings together digital commerce, content management and omnichannel marketing in a unified platform for differentiated customer experiences, empowering retailers, wholesalers and distributors, brand manufacturers and nonprofits to create, manage and personalize one-to-one customer engagement regardless of channel. Episerver is supported by a network of more than 880 implementation partners who empower more than 8,800 digital leaders in 30 countries, influencing some $18 billion in omnichannel revenues across the globe.

The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017” report can be read by Forrester subscribers or for purchase at

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485