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Episerver Launches Streamlined Path to the Digital Experience Cloud as Customer Momentum Grows

Partners, Tools and Expert Services Combine to Help Accelerate Customers’ Digital Transformation Strategies

Episerver™, a leading provider of digital content, digital marketing and digital commerce solutions, today announced new and existing customers across all industries are making the move to the Episerver Digital Experience Cloud™, in increasing numbers, thanks in part to a rapid “move up” approach that streamlines their path to success.

Earlier this week, Episerver announced it has executed on its promised convergence strategy to unite the best capabilities and approaches from Ektron and Episerver solutions as well as the debut of many new features. To date, organizations across three continents have selected the Digital Experience Cloud and customers on prior versions are starting to make the move in growing numbers. In conjunction with the latest release and to assist with this, Episerver has worked to organize a broad range of offerings to support an even more expedited journey and a faster time to value.

Easy-to-use conversion tools and a new expert services solution accelerator package combine to establish a consistent development and deployment process – aligned with platform capabilities and operational structure. This packaged approach ultimately ensures the move to the Episerver Digital Experience Cloud is realized quickly and on a solid foundation. These conversion tools include a developer starter kit available on the Episerver GitHub; and comprehensive upgrade guidance for developers and site architects, available online at:

Longtime Ektron customer Behringer Securities LP recently completed the migration under a very tight deadline of only two months. Driven by its strategy to rebrand under the name Provasi Capital Partners LP – the next step in the company's three-year evolution from a single-purpose investment provider into an independent investment management platform with selected portfolio managers and specialized strategies – the company underwent a digital transformation to create a seamless experience across web and mobile channels.

“Our primary target audience is financial advisors who look to providers such as Provasi to deliver business-building tools that are quickly and easily accessible,” said Kellie Richter, Chief Marketing Officer for Provasi Capital Partners LP. “We recognize the importance of the online experience as a reflection of our reputation and our brand, and therefore, having a great digital experience is important to us. The Episerver Digital Experience Cloud has helped us achieve that.”

“Key to the converged release is a rapid ‘move up’ approach designed to assist users on earlier releases of Episerver and Ektron to avail themselves of the people-first technology featured within the Digital Experience Cloud,” said James Norwood, Chief Marketing Officer and Executive Vice President of Strategy for Episerver. “For those ready to make the transition, we’re providing straightforward tools, partner implementation services, and Expert Services Accelerator Packages, which combine to ensure customers can keep technology at arms-length when transitioning to this empowering platform – as many already have to great effect.”

The Episerver Digital Experience Cloud is an empowering platform for the creation, management, and optimization of digital experiences. With a rich feature set for digital marketing, digital commerce and web content management, the Episerver platform is where marketers, merchandizers and online practitioners effortlessly realize their ideas in an instant.

For more information about Episerver Digital Experience Cloud visit

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485