Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management
Research analysts evaluated Episerver on ability to execute and completeness of vision
Episerver, the company transforming digital experiences, today announced its position in the Leaders quadrant of Gartner’s 2018 “Magic Quadrant for Web Content Management” for the fourth year in a row.
Gartner analyzed Episerver among 18 total vendors of web content management tools and evaluated each based on completeness of vision and ability to execute. According to Gartner, Leaders “execute well against their current vision and are well positioned for tomorrow.” Episerver believes it continues to anticipate leading-edge organizations’ requirements for cloud capabilities while consistently exceeding the requirements of leading-edge customers. The company credits its investments in experience management capabilities for its ability to distinguish itself in both digital commerce and content management solutions.
“Episerver’s super productive and efficient content management system enables our customers to deliver the type of rich and relevant digital experiences they need to effectively engage their customers,” said James Norwood, CMO and EVP, strategy at Episerver. “We believe our continued business ascent and leadership position in this year’s Magic Quadrant, demonstrate our unwavering commitment to this empowerment.
“When we give our customers a highly effective resource for their needs, their growing organizations benefit from rapid time to value. As a result, we see that Episerver customers eagerly share their success stories, which validates our technology and helps us top competitive positioning.”
The Episerver Digital Experience Cloud™ combines powerful approaches to individualized content, experience-driven commerce and intelligent campaigns, all backed by powerful artificial intelligence (AI), and an impressive global partner ecosystem of more than 880 digital agencies and systems integrators who empower more than 8,800 digital leaders in 30 countries.
Episerver has continued to broaden and diversify its Digital Experience Cloud with the launch of several new application services this year. In February 2018, the company announced a new headless API layer, which offers a hybrid architecture to make it easier for organizations to deliver content and digital experiences beyond their websites. With the launch of Episerver AdvanceTM the following month, organizations can now automatically deliver individualized content to visitors everywhere they digitally engage through the power of AI.
Rounding out its unified content and commerce platform with the launch of Episerver Insight TM, the Episerver Digital Experience Cloud now offers capabilities such as event triggering, AI-based personalization and customer journey analytics incorporated directly into the typical WCM processes and roles, rather than requiring specialize or dedicated processes and expertise.
To read the Gartner 2018 “Magic Quadrant for Web Content Management” report, access a complimentary copy from Episerver.com
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market's competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner's market view.*
*Gartner Research Methodologies can be found here.
 Gartner “Magic Quadrant for Web Content Management” by Mick MacComascaigh, Jim Murphy, 30 July 2018.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
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