Episerver Optimizes Collaboration and Customer Experience with Episerver Connect for SharePoint
With Episerver Connect for SharePoint, marketers can leverage SharePoint capabilities to optimize and streamline enterprise content management efforts and convert internal collaboration into online marketing results
Chicago, Illinois, February 27, 2013: Episerver, a global software provider for innovative ecommerce and digital marketing solutions, today announced the availability of Episerver Connect for SharePoint, the first add-on of its kind integrating SharePoint 2013, 2010 and/or 2007 with Episerver 7 CMS to allow business users to bring their SharePoint assets to the web. With Episerver Connect for SharePoint, marketers can leverage SharePoint capabilities to optimize and streamline enterprise content management efforts and convert internal collaboration into online marketing results.
Using Episerver 7 CMS, marketers can already achieve maximum impact by managing content seamlessly across screens and channels. By incorporating Episerver Connect for SharePoint, users can automatically publish from their SharePoint collaboration platform and have content shared via social channels. The standard connector, which allows users to edit SharePoint content in Episerver or SharePoint, enables effective utilization of the information already embedded within SharePoint and ensures that Episerver 7 CMS provides an impactful online customer experience. By serving the right content to the right people in the right context, customers are receiving a consistent experience across touch points and marketers are experiencing increased engagement and improved results.
"As today's publishing environment becomes increasingly collaborative, we understand that providing our customers with the ability to optimize efficiency while improving results should be a top priority," said Bob Egner, VP of Product Management at Episerver. "With Episerver Connect for SharePoint, we're embracing the collaborative environment while also creating an opportunity for marketers and communications managers to provide a better user experience for their customers."
In addition to publishing collaborative assets, Episerver Connect for SharePoint will allow users to gain valuable insight into how their SharePoint content is performing through A/B and multivariate testing, so that they can continuously improve results. With the ability to see real-time analytics, marketers can use this information to optimize the content instantly, increasing traffic and conversion rates as well as the effectiveness of personalization and social sharing strategies.
Episerver Connect for SharePoint is available immediately. For more information on SharePoint Connect for Episerver, visit www.Episerver.com/sharepoint.
For more information:
VP of Global Marketing, Episerver
+46 73 852 17 52
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Director of Corporate Communications, Optimizely
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