Episerver receives growth equity investment from Accel-KKR
Partnership Combines Industry Insight With Visionary Technology to Accelerate Growth
Episerver, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR (AKKR), a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.
As demand to improve experiences for the omni-channel customer grows, Episerver has successfully traversed industry challenges by offering the first combined e-commerce and web content management platform that blends marketing and sales processes. Now, as part of the Accel-KKR family, Episerver will have access to a broader network of industry expertise, which will help it with the next phase of its growth trajectory and so enable it to deliver far reaching benefits for its customers.
In Episerver, Accel-KKR sees tremendous potential to help leading organizations provide effective customer experiences through the seamless combination of digital marketing and e- commerce. Under new ownership, the company will scale up the investment in sales and marketing, research and development, as well as customer service, to solidify their position as the preferred choice for digital leaders globally.
"Accel-KKR's strategy to invest in and build leading technology companies to further their success will ensure far reaching benefits for Episerver customers and partners alike," said Martin Henricson, CEO at Episerver. "This is a perfect next step to ensure that we can continue to execute on our strategic initiatives in all regions. I and the rest of the team at Episerver are excited to be partnering with such a strong collaborative entity that can help us execute our near and long-term business objectives."
Terms of the deal were not disclosed.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
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