Episerver Recognized in 2018 Gartner Magic Quadrant for Digital Commerce for the Third Consecutive Year
Research analysts evaluated Episerver on ability to execute and completeness of vision
Episerver, the company transforming digital experiences, today announced its third consecutive placement in Gartner's "Magic Quadrant for Digital Commerce Platforms.”
Gartner’s report analyzed Episerver among 18 total vendors, recognizing the company as a Challenger for its completeness of vision and ability to execute. The Magic Quadrant for Digital Commerce evaluates “vendors of digital commerce platforms to assist application leaders supporting digital commerce.”
“We believe our recognition in this year’s Magic Quadrant is a direct reflection of our focus on ‘experience-driven commerce,’ and the commitment that has gone into extending the overall capabilities of our platform,” said James Norwood, Executive Vice President, Strategy and CMO at Episerver. “Our goal is to provide today’s busy marketers and merchandizers with a super productive platform with everything in one place – that delivers rapid time to value – so they can bring rich buying and customer experiences to life fast.”
The Episerver Digital Experience CloudTM combines digital content, commerce and marketing with powerful artificial intelligence on a unified platform to provide personalized journeys at scale and with faster time to value – backed by the power of the Microsoft AzureTM PaaS.
Over the last year, Episerver rounded out its personalization suite, which draws on cognitive artificial intelligence (AI) to support unprecedented product, content and search personalization, and introduced its analytics suite, which includes a customer data platform (CDP) and customer journey insights. Episerver also launched a new Headless API layer to make it easier to engage customers through conversational commerce in response to the growing number of available devices in the Internet of Things (IoT). These investments have paid off in terms of accelerated demand for its experience-driven commerce solution and broader industry attention, with Episerver now influencing more than $18 Billion in digital gross merchandise volume (GMV).
To read the Gartner 2018 "Magic Quadrant for Digital Commerce" (Penny Gillespie, Jason Daigler, et al., 5 June 2018) research report, download a complimentary copy from Episerver.com.
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market's competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner's market view.*
*Gartner Research Methodologies, http://www.gartner.com/technology/research/methodologies/research_mq.jsp
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
Sr. Public Relations Manager, Walker Sands