Episerver Recognized in Info-Tech Research Group's Web Experience Management Solution Report
Episerver Digital Experience Cloud Recognized as a ‘Leader’ in Customer Experience Management and ‘Best Overall Value’ for CEM and Web Analytics
Episerver™, a leading provider of digital marketing, content management and digital commerce solutions, today announced the Episerver Digital Experience Cloud™ has been recognized as a Leader in Customer Experience Management, and named the Best Overall Value in both Customer Experience Management (CEM) and Web Analytics use cases in Info-Tech Research Group’s Select and Implement a Web Experience Management (WEM) Solution Report.
According to the report, Episerver’s eCommerce background, matched with a focus on analytics, provides a solid platform for growth. Info-Tech says: “Episerver is a strong choice for hybrid CEM and Web Analytics use cases. Organizations needing to create and analyze customer journeys should have Episerver on their shortlist.” The report also states: “Episerver has successfully moved from a very secure Web Content Management to a broader Web Experience Management product through targeted acquisitions of eCommerce solutions and prudent development of customer journey mapping and analytical tools.”
Episerver Digital Experience Cloud strengths noted in the report include: Dynamic content presentation, easy integration with Microsoft Office and SharePoint for control and ease of use for content of all kinds, and “significant functionality” for web analytics. Additionally, of the 10 vendors included and assessed in Info-Tech’s Select & Implement report, Episerver was awarded Best Overall Value in both CEM and Web Analytics.
Info-Tech Research Group Select and Implement reports help enterprise IT decision-makers identify a short list of vendors for their IT programs depending on their needs. Included are only those vendors which it would recommend to their clients.
“We are very pleased to have been recognized by Info-Tech as a leader in Customer Experience Management,” said James Norwood, Chief Marketing Officer and Executive Vice President of Strategy for Episerver. “Episerver’s solutions have been purpose-built for the cloud, giving our customers access to a flexible and scalable digital marketing, content management and digital commerce platform as one straightforward service. To be awarded Best Overall Value is a great honor and proves that we are delivering on our promise to provide near-effortless technology that is not only cost-effective, but also intelligent and feature-rich allowing our customers to create and develop contextual and compelling content.”
The Episerver Digital Experience Cloud is a single platform for creating, managing and optimizing digital experiences including powerful content management, digital commerce, and enterprise search. An end-to-end cloud solution, Episerver enables high availability and performance, easy connectivity with other cloud services and existing systems, ability to manage spikes in customer demand, and a flexible and agile platform that can seamlessly adopt emerging technology updates.
About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has an eighteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
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