Episerver Turns Record Year with Increased Penetration into ecommerce Market
Software provider gears up for further growth and innovation with appointment of Marty Leamy as US President
Chicago, Illinois, January 22, 2013: Episerver, a global software provider for innovative digital marketing and ecommerce solutions, today announced that Marty Leamy will join the company as President of Episerver US. Leamy brings to the management team nearly 25 years of valuable enterprise software and digital media experience, including his work at ORC software, and will play a vital role in orchestrating the continued growth strategy. Alongside Leamy's appointment, the company heads into 2013 with strong momentum, building on a record year of heightened visibility and increased penetration into the U.S. market, boasting 98 percent revenue growth in the US in 2012. Additionally, total new license sales experienced a 20 percent year over year growth in 2012, with tremendous growth in ecommerce license sales of 163 percent.
As Episerver continues to expand its ecommerce offerings, current and prospective clients understand the value in investing online to provide great web experiences, and in working with a platform that can support those changes. Clients like Electrolux, Hallmark Cards and Netjets have leveraged the Episerver platform to deliver a personalized customer experience yielding increased conversions and an improved user journey. Leading brands such as Dairy Queen and Buffalo Wild Wings have implemented the platform to develop rich web content and social sites that work across all screens and channels, to better reach their customers.
Episerver continues to innovatively connect ecommerce and digital marketing to drive business results for its customers, as is evident by the recent launch of Episerver 7 CMS, which empowers digital marketers to create richer customer experiences with multi-screen communication management. The platform, released in late 2012, offered users the ability to create a meaningful customer experience across multiple touch-points, grow their business strategically across sales channels, analyze customer behavior and modify their customer journey accordingly.
Through the 2012 acquisitions of Mediachase and Truffler, Episerver expanded its offices and staff as well as further integrating its ecommerce capabilities to address industry and customer demands like advanced search and leveraging big data solutions. The company has increased its investment in product development since 2011 and currently invests 16 percent of sales into product development. To date, Episerver delivers its product offering in 11 regions with more than 630 global partners.
Through product innovations, corporate growth and partnerships, and industry-leading management, Episerver continues to invest in their products and people, expanding platform capabilities to support ecommerce and digital marketing strategies that work full circle and focus on conversions and make real impact on users' business.
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About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
Sr. Public Relations Manager, Walker Sands