Press releases

Leading Retailers Look to Episerver to Drive Digital Innovation

Showcasing its Latest Technology at NRF's Annual Convention & EXPO, Episerver Continues to Make Its Mark as a People-First Technology to Support Next-Gen Retail Digital Experience

PIRCH Among the Latest Retailers to Leverage the Episerver Digital Experience Cloud

Episerver™, a leading provider of solutions to manage digital content, digital marketing, and digital commerce on a single platform and a Microsoft Gold Partner and Global ISV, today announced it will be onsite at this year's National Retail Federation 105th Annual Convention and EXPO, taking place Jan. 17-20 at the Jacob K. Javits Convention Center in New York City, in the Microsoft Booth #2803.

Additionally, Episerver will present “Engaging digital experiences for omni-channel retail in the cloud” on Monday, Jan. 18 at 3:30 p.m. ET at the Microsoft Theater Stage in the Microsoft Booth (#2803). Episerver, with co-presenters from partner Avensia and retailer customer Clas Ohlson, will speak on how to solve the omni-channel puzzle with the Episerver Digital Experience Cloud™ on top of Microsoft AX for retail business logic, and how this supports seamlessly integrated engaging customer experiences with Point of Sale (POS), eCommerce and customer service.

Episerver has seen growing adoption by leading retailers as the industry continues to experience a growing shift towards web-based retail transactions fueling retail sales[i].  

According to the Forrester Research report, “While total retail sales are growing at a low-single digit rate (if at all), the retail eCommerce world promises to continue growing at a double-digit clip for the next several years. Consumers increasingly have a ‘web first’ mentality in their shopping journeys: They begin their research online, supplement their research with web resources, and often complete transactions online.”  

Episerver, which supports a broad range of global retailers – from auto maker Mazda to general gift merchant Mud Pie – leverages the flexibility and accessibility of the cloud to help businesses respond to this growing demand for a dynamic digital experience.

Leading Technologies Drive Digital Commerce Leadership

The Episerver Digital Experience Cloud, deployed on Microsoft Azure and built using Microsoft .NET, is designed around the strategy to unite content and commerce in a single standout digital engagement. This approach has created advantage and differentiation for Episerver over its competition while delivering to its customers a customizable framework that can deploy new websites in minutes, with consistent messaging, look and experiences across all devices, all with advanced commerce built-in. 

PIRCH brings together the leading appliance, decorative plumbing and outdoor brands. Looking to expand its digital presence in 2016, PIRCH selected Episerver to manage its digital content and provide a seamless tool that allows customers to stay engaged and extend the showroom experience to PC, tablet and mobile devices.The thoroughness of the Episerver Digital Experience Cloud™ feature set, ease-of-use and the agility, stability and connectivity supported by Azure were key reasons driving the decision to select Episerver. 

“Episerver consistently demonstrates its ability to deliver on its vision to utilize agile technologies like Microsoft .NET and Microsoft Azure to provide exceptionally powerful and scalable platforms that meet the growing digital demands of retailers,” said Brendan O’Meara, Managing Director, Worldwide Retail and Consumer Goods at Microsoft Corp. “Episerver and Microsoft continue to work together to deliver a digital experience solution that seamlessly unites marketing, content and commerce to empower our mutual customers to quickly deploy ideas and strategies.”

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485