Minnesota State University, Mankato Selects Episerver for Improved Web Content Management
Educational institution looks to the Episerver Digital Experience Cloud™ to better engage students, staff and alumni online
Episerver, a leading provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, announced today that it has partnered with Minnesota State University, Mankato to replace the university’s legacy website content management system with Episerver’s leading cloud platform.
Selected for its advanced, yet user-friendly experience and strong content management system (CMS) capabilities, Episerver Digital Experience Cloud™ will empower Minnesota State Mankato to better manage and promote the large amount of content on its website. By entrusting the management of its site to Episerver’s cloud CMS, the university’s digital team will focus on more strategic initiatives over mundane maintenance.
“Our website worked just fine 10 years ago, but our visitors’ needs have changed in that timeframe,” said Tedmund Johnson, assistant CIO for application development and web services at Minnesota State Mankato. “Today’s visitor is more apt to focus on a site’s visual elements and skim headlines, making our old content-heavy website difficult to digest. Episerver’s CMS capabilities will allow us to produce more strategic, interactive content for our visitors in the most engaging way.”
Using Episerver solutions, Minnesota State Mankato will be able to leverage data to pinpoint what content each visitor is looking for and serve it to them in a more personalized, dynamic fashion. This applies to content authors and staff across all departments, as well as students and alumni.
“Our goal is to help our customers build dynamic, user-friendly web pages that their visitors can actually engage with,” said James Norwood, EVP strategy and CMO at Episerver. “We’re excited to help Minnesota State Mankato make the most of the impressive amount of content they have on hand, and we look forward to working with their team as we do with other universities in need of revamping their digital experience.”
For more information on Episerver’s Digital Experience Cloud, please visit www.episerver.com/digital-experience-cloud.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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