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Toppers Pizza Selects Episerver to Transform Digital Customer Experience

Fast-growing national pizza franchise plans to expand multichannel sales, top line revenue using unified content and commerce platform

Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced Toppers Pizza has chosen the Episerver Digital Experience Cloud to deploy its new website and digital properties and spearhead the transformation of its digital commerce experience in support of its national expansion strategy.

In hyper-growth mode, the Whitewater, Wisc.-based pizza franchisor plans to roll out its new website for a select number of franchisees later this year. The update, central to a larger multi-step initiative to enhance its digital experience, will integrate with a point-of-sale system and simplify the path to purchase, bringing customers seamless online ordering and in-store pickup, and providing franchisees a full view into the Toppers customer journey. 

“Toppers has a strong, cross-company vision for our strategic expansion and a key component of this is our digital transformation and innovation -- not only to accommodate more customers in-store and online, but to make sure the customer experience is simple, easy and frictionless,” said Tony Ellis, vice president of information technology at Toppers Pizza, Inc. “What stood out about Episerver when choosing e-commerce solutions was its ease-of-use and out-of-box capabilities. We needed a prepackaged tool that we could customize, and we wanted something with enterprise capabilities in an easy-to-use system that would help empower our marketing team, help eliminate the technical debt we’ve accumulated, and reduce our time to market.”

As part of its revenue-driven innovation, Toppers will introduce more robust and responsive digital properties, including a forthcoming mobile app and loyalty program, and also expand into additional channels, including social, voice assistants and delivery aggregators. The new e-commerce website and digital properties will employ Episerver’s personalization engine to support increased conversions, up-selling and multichannel sales while reducing time to market and overhead costs.

“We are thrilled that Toppers chose our platform to relaunch its website and expand its digital presence,” said Ed Kennedy, senior director, commerce at Episerver. “Toppers has a solid growth strategy, and it wants to make sure it doesn’t lose sight of the customer experience, both online and offline, as it works to double in size. As a modern restaurant, Toppers realizes that consumers expect no-hassle experiences while ordering pizza across more channels more frequently. With an enterprise-grade platform and unified suite of digital commerce and marketing capabilities, the Episerver Digital Experience Cloud is an ideal solution for Toppers, especially since it has both B2C and B2B selling needs as a restaurant and franchisor.”

Toppers’ Episerver-supported digital transformation supports the company’s strategic growth strategy, which aims to expand its restaurant count from 83 to 200 in the next five years. Toppers is slated to offer its new digital tools and properties to all of its franchisees in the first half of 2018.

To learn more about Episerver’s e-commerce capabilities or to request a live demo, please visit

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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Media Contacts:

Rachel Teitt Gill
Director of Corporate Communications, Optimizely
+1 740-815-1588

Lucas Strombeck
Sr. Public Relations Manager, Walker Sands
+1 312-561-2485