Press releases

Toppers Pizza Selects Episerver to Transform Digital Customer Experience

Fast-growing national pizza franchise plans to expand multichannel sales, top line revenue using unified content and commerce platform

Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced Toppers Pizza has chosen the Episerver Digital Experience Cloud to deploy its new website and digital properties and spearhead the transformation of its digital commerce experience in support of its national expansion strategy.

In hyper-growth mode, the Whitewater, Wisc.-based pizza franchisor plans to roll out its new website for a select number of franchisees later this year. The update, central to a larger multi-step initiative to enhance its digital experience, will integrate with a point-of-sale system and simplify the path to purchase, bringing customers seamless online ordering and in-store pickup, and providing franchisees a full view into the Toppers customer journey. 

“Toppers has a strong, cross-company vision for our strategic expansion and a key component of this is our digital transformation and innovation -- not only to accommodate more customers in-store and online, but to make sure the customer experience is simple, easy and frictionless,” said Tony Ellis, vice president of information technology at Toppers Pizza, Inc. “What stood out about Episerver when choosing e-commerce solutions was its ease-of-use and out-of-box capabilities. We needed a prepackaged tool that we could customize, and we wanted something with enterprise capabilities in an easy-to-use system that would help empower our marketing team, help eliminate the technical debt we’ve accumulated, and reduce our time to market.”

As part of its revenue-driven innovation, Toppers will introduce more robust and responsive digital properties, including a forthcoming mobile app and loyalty program, and also expand into additional channels, including social, voice assistants and delivery aggregators. The new e-commerce website and digital properties will employ Episerver’s personalization engine to support increased conversions, up-selling and multichannel sales while reducing time to market and overhead costs.

“We are thrilled that Toppers chose our platform to relaunch its website and expand its digital presence,” said Ed Kennedy, senior director, commerce at Episerver. “Toppers has a solid growth strategy, and it wants to make sure it doesn’t lose sight of the customer experience, both online and offline, as it works to double in size. As a modern restaurant, Toppers realizes that consumers expect no-hassle experiences while ordering pizza across more channels more frequently. With an enterprise-grade platform and unified suite of digital commerce and marketing capabilities, the Episerver Digital Experience Cloud is an ideal solution for Toppers, especially since it has both B2C and B2B selling needs as a restaurant and franchisor.”

Toppers’ Episerver-supported digital transformation supports the company’s strategic growth strategy, which aims to expand its restaurant count from 83 to 200 in the next five years. Toppers is slated to offer its new digital tools and properties to all of its franchisees in the first half of 2018.

To learn more about Episerver’s e-commerce capabilities or to request a live demo, please visit


About Episerver

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit


About Toppers Pizza

Headquartered in Wisconsin, Toppers is one of the fastest growing better-pizza chains in the United States. The brand has doubled in size over the last three years and completely sold out three states based on growth spurred by both existing franchisees and established multi-unit operators. With restaurants in 16 states and territories immediately available across the country, Toppers is on its way to becoming a nationwide brand. Toppers is committed to quality and consistency throughout the system, and plans to maintain corporate ownership of 25 percent of all locations while the brand expands. In 2017, Entrepreneur Magazine ranked Toppers as one of the top 500 franchises in the U.S for the third year in a row and in 2016, QSR Magazine listed the company as one of the year’s Best Franchise Deals. For more information visit



Rachel Teitt

Senior Manager, Analyst and Public Relations, Episerver

+1 614 817 1847