University of Redlands Selects Episerver for Major Digital Rebrand
Educational institution looks to the Episerver Digital Experience Cloud™ for standout engagement
Episerver, a leading provider of digital marketing, content management and digital commerce solutions, announced today that it has partnered with the University of Redlands to improve its online presence.
Selected for its cost efficiency, extensibility and interoperability, the Episerver Digital Experience Cloud™ has empowered the University of Redlands to showcase its new branding. According to the university, the revamped website experience has “blown away” its students, alumni and staff.
“Our old content management system was like that rusted old car on blocks in your neighbor’s yard: we outgrew it,” said Anthony Fisher, director of web at the University of Redlands. “We have 200 editors across the campus with varying levels of technical skills, so we needed a web content management system that could handle a broad range of technical abilities. In comparison to other solutions, Episerver’s Digital Experience Cloud did that for us.”
Using Episerver, the University of Redlands has transformed its website’s look and feel. The university can now use data to identify site visitors and target content specifically for each visitor through advanced personalization, a feature it finds especially important in reaching current and prospective students.
Episerver offers solutions optimized for the cloud, with high availability and performance, easy connectivity with other cloud services and existing systems, and the ability to manage spikes in customer demand.
“Our goal is to make it easy for our customers to bring their creative ideas to life by delivering rich digital experiences quickly and efficiently,” said James Norwood, EVP strategy and CMO at Episerver. “We’re pleased with the results and increased engagement the University of Redlands is seeing thus far and expect to continue building our relationship with their team as well as other universities and schools in need of transforming their digital presence.”
For more information on Episerver’s Digital Experience Cloud, please visit www.episerver.com/digital-experience-cloud.
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information, visit www.Episerver.com.
About the University of Redlands
Established in 1907, the University of Redlands is a private, independent university centrally located from the beaches, mountains and desert in the heart of southern California. Redlands offers more than 40 undergraduate programs as well as graduate programs in business, communicative disorders, education, geographic information systems and music. The University blends liberal arts and professional programs, applied and theoretical study, traditional majors and self-designed contracts for graduation. For more information, visit http://www.redlands.edu/.
Senior Manager, Analyst and Public Relations, Episerver
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