Manufacturing Distribution Technology Healthcare & Pharma Commercial Services Financial Services Speciality Retail Alaska USA - 2000% engagement increase Reyes Beverage Group - 22% sales increase Coloplast - product content in 28 languages Customer Webinars Tips & Tricks videos App Marketplace Find a partner User Guide Contact Support Customer Hub Commerce Cloud Content Cloud Intelligence Cloud B2B Commerce Cloud Digital Experience Platform Experimentation and Product Delivery Content Intelligence Web Content Recommendations Web Product Recommendations Customer Data Platform Optimization as a Service Cloud services Headless All capabilities Financial services Manufacturing Wholesale distribution Specialty retail Healthcare & pharma Commercial services Technology​ Events & Webinars Customer success stories Guides Articles Reports Content management Ecommerce Personalization Digital Experience videos Security, privacy & compliance Analyst Report: Forrester TEI Analyst Report: Gartner MQ for Digital Commerce Guide: COVID-19's impact on data privacy, protection and security Comparison: Episerver vs Sitecore Digital Maturity Assessment Education & Certification Expert Services Premium Support Partner Network Customer Hub Onboarding Customer Success Management Support Services Find a Solution Partner App Marketplace Product Documentation Developer community Find a Technology Partner

Brady Corporation

Brady Corporation puts a strategic focus on e-commerce

Maximizing e-commerce to scale, lower costs to serve and meet customer expectations

Brady Corporation is an international manufacturer, marketer and distributor of complete solutions that identify and protect people, products and places. Brady’s product line consists of signage, labeling, safety devices, printing systems and software.

Brady is a company ahead of its time. The team is constantly innovating for the future and finding new ways to improve customer experiences. The need to invest in ecommerce was driven by multiple factors including reducing costs to serve, meeting customer expectations, growing the company and improving the technology landscape.

Lowering costs to serve

Brady had customers calling asking for a price, requesting quotes and so forth. They needed to allow their customers to self-serve and free up their team to focus on more value-added services.

Meeting customer expectations

Today more than ever, B2B buyers prefer to self-serve. They prefer to buy online whenever possible. Brady wanted to meet that expectation and give their customers the experiences they were asking for. 

Opportunity for growth

For a manufacturer like Brady, ecommerce is a tremendous opportunity for growth. If customers are coming to the site, it is likely they are looking to find information. Rather than send them somewhere else, they can find product information right on Brady’s site.

Improve technology landscape to keep up with global demand

Brady needed all their technology systems to talk to each other. They needed an ecommerce platform with a powerful integration architecture.

Why Episerver?

Brady chose B2B Commerce Cloud as their ecommerce platform because it handles the complexities of B2B. For Brady, Episerver fills a gap in the market with the right mix of performance, complexity and price. 

Today, Brady has maximized their ecommerce platform to scale for growth, reduce cost of ownership and provide faster, easier upgrades.


Episerver uses cookies and browser technologies for analytics, personalized content and ads.