Manufacturing Distribution Technology Healthcare & Pharma Commercial Services Financial Services Speciality Retail Alaska USA - 2000% engagement increase Reyes Beverage Group - 22% sales increase Coloplast - product content in 28 languages Customer Webinars Tips & Tricks videos App Marketplace Find a partner User Guide Contact Support Customer Hub Commerce Cloud Content Cloud Intelligence Cloud B2B Commerce Cloud Digital Experience Platform Content Intelligence Web Content Recommendations Web Product Recommendations Customer Data Platform Cloud services Headless All capabilities Financial services Manufacturing Wholesale distribution Specialty retail Healthcare & pharma Commercial services Technology​ Events & Webinars Customer success stories Guides Articles Reports Content management Ecommerce Personalization Digital Experience videos Security, privacy & compliance Analyst Report: Forrester TEI Analyst Report: Gartner MQ for Digital Commerce Guide: COVID-19's impact on data privacy, protection and security Comparison: Episerver vs Sitecore Education & Certification Expert Services Premium Support Partner Network Onboarding Customer Success Management Support Services Find a Solution Partner App Marketplace Product Documentation Developer community

Coloplast

Episerver integrations help make the global more local

28

languages

65%

cost per word of list rate

3

months to achieve ROI

The Challenge

Founded in 1954, Coloplast specialize in developing and manufacturing medical devices for health professionals globally. Their products and services are designed to make life easier for people living with very personal and private medical conditions including, Ostomy Care, Continence Care and Interventional Urology.

These often lifesaving products are sold in over 50 countries worldwide, each with their own intricate need and specialized requirement.

Coloplast had a mixed infrastructure based on various content management systems and differentiated local sites based on local market needs. With no centralized handle over content or layout they struggled when planning to migrate all sites to a common Episerver CMS and Episerver Commerce platform, both of which were already in place. A considerable challenge was how to manage a centralized translation of web and product content into 28 languages to serve to their diverse active markets.

All this was to coincide with Coloplast’s strategic direction of transitioning focus from a solely B2B stance onto B2C and direct-to-consumer.

The Solution

In need of a translation management solution to cover all sites, Coloplast opted for the GlobalLink Connect Add-on for Episerver. Through this automation, the submission of content needing translation and the subsequent retrieval of content post translation resulted in hundreds of operational hours saved. This was attributed as the most effective way of achieving the key objective; making a more streamlined process of managing and launching a multilingual site.

Working in close partnership with Translations.com and Episerver Premium Partner Valtech, the teams illustrated the system architecture based on the Episerver solutions. This would act as a support for translation management technologies. This was tightly managed by the project management team in association with the Coloplast Digital Communications team.

With the implementation of GlobalLink Connect for Episerver, Coloplast have entered the next stage of digital readiness. By running the necessary infrastructure and language services this solution provides, Coloplast are positioned to take products to market quicker than previously. Launches happens in weeks opposed to months, meaning they can react and deploy fast, standing out against competition.

With Episerver we were the first company in our industry to build a [translation] connector. There’s pretty substantial savings to be had. It takes away headache, it gets rid of manual processes and ultimately makes translations significantly more scalable. It allows them [Coloplast] to get to market faster.

Nicholas A. Panagopoulos

VP, Global Strategic Alliances GlobalLink

Project Facts
Coloplast uses Content Cloud

Episerver uses cookies and browser technologies for analytics, personalized content and ads.