Episerver is committed to help you come back stronger. Learn more about our COVID-19 response.

All customer success stories Content Cloud customers Commerce Cloud customers Financial services B2B manufacturing B2B distribution B2C retail Commerce Cloud Content Cloud Content Recommendations Content Intelligence AI Personalization Cloud services All capabilities Financial services B2B manufacturing B2B distribution B2C retail Resource library Customer Hub Trust Center Content management Ecommerce Personalization Email marketing CCPA Articles Guides Reports & Studies Events Webinars Customer success stories Partner Network App Marketplace Training & Certification Support Expert Services Managed Services Customer Hub User Guide Quick start for developers Developer documentation Developer community

D'Addario

World's largest musical accessories manufacturer, D'Addario delight audiences with their expansive ecommerce store, built on the Episerver Commerce Cloud

5,000

Line items SKU available online

$200M

Global Revenues

130

Countries Served

Drumming Up a New Sales Channel

D'Addario are the world's leading manufacturer of music accessories, renowned for producing pioneering products and are often recognized as leaders in their field.

The family owned business strung up a new vision to complement an increasingly digital marketplace. Their first step was focussed on a key revenue driver - their online marketplace.

By modernizing their digital estate, focusing on utility and customer convenience as the 'bass', D'Addario had an appetite to create a leading ecommerce suite for their passionate customer following.

Orchestrating a progressive technology enablement plan, the growing business needed a platform that was scalable and dependable against their needs.

Playing the Right Chords

Working with D'Addario's inhouse Marketing and Product teams, implementation partner, Valtech and Episerver established a sustainable and flexible technological ecosystem, supporting the customer-centric focus expressed through D'Addario's new visual experience.

The Long Lasting Outro

The relentless focus on business and technology created an ecosystem accommodating more than 5,000 SKUs, near-real-time inventory status and personalized pricing - capable of personalizing the product and content experience to the customers taste.

Customer loyalty offers an impactful way to increase repeat purchase rate without discounting or devaluing your brand. D'Addario do that with their integration with Annex Cloud in the Episerver Marketplace. Learn more.

I think a big part of it is just getting more value out of the platform going forward, now that we have B2B and B2C in one place - essentially two sites in one place

Steve Loud

Digital Commerce Director D'Addario


Episerver uses cookies and browser technologies for analytics, personalized content and ads.