Manufacturing Distribution Technology Healthcare & Pharma Commercial Services Financial Services Speciality Retail Alaska USA - 2000% engagement increase Reyes Beverage Group - 22% sales increase Coloplast - product content in 28 languages Customer Webinars Tips & Tricks videos App Marketplace Find a partner User Guide Contact Support Customer Hub Commerce Cloud Content Cloud Intelligence Cloud B2B Commerce Cloud Digital Experience Platform Content Intelligence Web Content Recommendations Web Product Recommendations Customer Data Platform Cloud services Headless All capabilities Financial services Manufacturing Wholesale distribution Specialty retail Healthcare & pharma Commercial services Technology​ Events & Webinars Customer success stories Guides Articles Reports Content management Ecommerce Personalization Digital Experience videos Security, privacy & compliance Analyst Report: Forrester TEI Analyst Report: Gartner MQ for Digital Commerce Guide: COVID-19's impact on data privacy, protection and security Comparison: Episerver vs Sitecore Education & Certification Expert Services Premium Support Partner Network Onboarding Customer Success Management Support Services Find a Solution Partner App Marketplace Product Documentation Developer community

Grantham, Mayo, Van Otterloo & Co. LLC

A rebrand in three parts

45%

Email open rate

14%

Click-through rate

36%

Conversion rate

In early 2018, Grantham, Mayo, Van Otterloo & Co. LLC, a Boston-based asset management firm, needed a platform solution and partner who could take a rebrand from design to implementation without missing a beat.

The main challenge was to identify and implement the correct technology solutions to drive GMO’s business objectives of prioritizing thought leadership, building brand awareness, and increasing operational efficiency.

Under Control

Verndale were selected as GMO's development partner in May 2018. Multiple Verndale teams worked in concert to validate the creative deliverables produced by GMO’s design firm, identify any gaps in the artifacts needed for a successful Episerver implementation, and confirm the development plan for a phased release of a new GMO.co.

Beginning with Growth Strategy & Experience Design and an intensive, one-day Measurement Planning Workshop, Verndale’s Technology Enablement team built the technical foundation for GMO.com’s successful future.

Custom technology enablement coupled with Episerver functionality equalled a highly engaged customer base. Since launch, over 150,000 emails have been sent to targeted GMO clients. Of those 150,000 emails, nearly 45% have been opened with a CTR of nearly 14%. Users on the site engage at a higher rate, visiting nearly four pages per session and converting nearly 36% of the time.

Project Facts
Grantham Mayo Van Otterloo uses Content CloudMarketing Automation

Episerver uses cookies and browser technologies for analytics, personalized content and ads.