The Los Angeles–San Diego–San Luis Obispo (LOSSAN) Rail Corridor Agency assumed operational management for the Amtrak Pacific Surfliner service in 2015.
The Pacific Surfliner travels across 351-miles of coastal rail route through San Diego, Orange, Los Angeles, Ventura, Santa Barbara, and San Luis Obispo counties, serving 27 stations.
It is the busiest state-supported intercity passenger rail route in the United States with 26 daily trains and annual ridership of nearly 3 million.
“The Pacific Surfliner is a critical vehicle for connecting diverse and unique communities to iconic attractions and popular destinations across Southern California,” said Emilia Doerr, Marketing and Communications Manager at the LOSSAN Agency. “When we assumed management of the service, we knew we needed to make our website reflect that. We needed an experience-driven site that would help us compete with the prevalent car culture in California and ultimately inspire more people to travel by train.”
The site was orginally built on the legacy Ektron CMS. Although practical, it did not deliver the customer-centric experience LOSSAN were keen to implement. They were keen to capture the elastic-scale that could handle a peak in online visitors with no downtime. With an agile team, it also meant there was no heavy reliance on an IT team, and instead LOSSAN could focus on exceeding passenger needs and customer service.
Migrating away from Ektron also meant personalization was made achieveable. Visitor Groups to reach different audience segments was possible with this feature being out-the-box with, Episerver.
After a competitive procurement process, Nansen was selected as the LOSSAN Agency’s implementation partner, and as an Episerver Gold Partner the Nansen team is highly specialized in Episerver solutions.
The LOSSAN Rail Corridor Agency is a joint powers authority originally formed in 1989 that works to increase ridership, revenue, capacity, reliability, coordination and safety on the coastal rail line between San Diego, Los Angeles and San Luis Obispo. It is governed by a 11-member Board of Directors composed of elected officials representing rail owners, operators, and planning agencies along the rail corridor. The LOSSAN Agency is staffed by the Orange County Transportation Authority. In 2015, the LOSSAN Agency assumed administrative and oversight responsibility for the Amtrak Pacific Surfliner service, including identification of cost-effective strategies for the administration and operation of the service.
Company size:
11 - 50
Industry:
Transportation, Railroad
Region:
Orange County, California, United States
The new Pacific Surfliner website was also honored with the 2019 ‘Most Innovative Digital Solution’ Web Award at Episerver Ascend, Episerver’s annual user conference.
We spent over a year evaluating various content management vendors and partners who could help us balance user experience with the functional transit features our customers would need - and in the end, we came back to Episerver
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APTA was on a mission to create a new digital experience for its members by implementing new user functionality and piecing together a powerful content platform that could support their large membership base.
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