The future of ecommerce is social
page visits increase per session
faster server response times
To survive in the e-commerce space, you need that extra something. For the Swedish e-commerce giant Lyko, that extra something is investing in social functions.
Lyko is truly a success story - from zero to 632 million in sales in less than ten years. The company was founded by Rickard Lyko, who started selling hair care products online at small-scale, back in 2008. The business grew rapidly and today, at lyko.se, there are over 40,000 products from 1,000 hair care and beauty brands, and the company also runs brick and mortar stores and hairdressing salons. About half the business is generated from online sales and half is generated from offline.