Oklahoma Embroidery Supply & Design
Oklahoma Embroidery Supply & Design realize the scalability and potential of the Episerver Commerce Cloud
Increase in organic traffic
Increase in mobile orders
Increase in unique pageviews
Experiential customer journeys
Embroidery specialist for over 25 years, Oklahoma Embroidery Supply & Design (OESD) were the first to introduce digital embroidery designs to the home embroidery market. They have since established themselves as the industry leaders in embroidery design development and innovation.
Over time, OESD’s ecommerce presence (EmbroideryOnline.com) became heavily customized to provide against customer experience needs. This made maintenance and new features costly, drawing a lot of reserves away from other company initiatives. OESD also found that their previous platform limited their sales and marketing initiatives. Promotions were a key part of their online growth and the platform they were on limited their ability to create promotions.
Weaving a way through
OESD and their digital partners at Brilliance Business Solutions required a platform that solved their pain points quickly whilst still allowing for major scalability that would match the growth of their business. To meet this challenge, they migrated EmbroideryOnline.com to Episerver.
Utilising the combined potential of Episerver Commerce Cloud OESD enabled:
- Personalized promotions
- A platform that was agile against growth
- A strong content management solution
- One central platform for content and commerce
The final piece
OESD achieved against their KPI’s with increases in organic traffic, mobile orders and unique page views. In addition, there was a tangible increase in unique purchases from their customer base.
Since making the move to Episerver and seeing these favourable results, the OESD team has been busy adding new features and preparing for future growth. Using Episerver, OESD have found unique ways to enhance their current product offering, such as creating product bundles that contain an embroidery project and all of the supplies necessary to complete the project.
Project Facts
See the result at www.embroideryonline.com
In collaboration with
Brilliance Business Solutions
The Brilliance approach is process-driven, and we take our clients’ results very seriously - in part due to our NASA roots.
The lessons that guide Brilliance’s success began on a launching pad when Lori McDonald, Brilliance President and CEO, served as part of the team that put NASA’s Space Shuttle missions into orbit. While managing the Shuttle’s in-flight data recorders at Mission Control in Houston, Lori also gained invaluable personal insight from the dedicated NASA professionals working around her. When Lori transitioned from space science to web development and from Houston, TX to Milwaukee, WI, a focus on creativity & reliability continued as a common thread.
Everybody loves an impressive web site, but unless it achieves its practical business goals, it’s like a rocket that never gets off the ground. Brilliance is passionate about helping companies achieve big things by realizing the untapped potential of the web.
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