Increase in organic traffic
Increase in mobile orders
Increase in unique pageviews
Experiential customer journeys
Embroidery specialist for over 25 years, Oklahoma Embroidery Supply & Design (OESD) were the first to introduce digital embroidery designs to the home embroidery market. They have since established themselves as the industry leaders in embroidery design development and innovation.
Over time, OESD’s ecommerce presence (EmbroideryOnline.com) became heavily customized to provide against customer experience needs. This made maintenance and new features costly, drawing a lot of reserves away from other company initiatives. OESD also found that their previous platform limited their sales and marketing initiatives. Promotions were a key part of their online growth and the platform they were on limited their ability to create promotions.
Weaving a way through
OESD and their digital partners at Brilliance Business Solutions required a platform that solved their pain points quickly whilst still allowing for major scalability that would match the growth of their business. To meet this challenge, they migrated EmbroideryOnline.com to Episerver.
Utilising the combined potential of Episerver Commerce Cloud OESD enabled:
- Personalized promotions
- A platform that was agile against growth
- A strong content management solution
- One central platform for content and commerce
The final piece
OESD achieved against their KPI’s with increases in organic traffic, mobile orders and unique page views. In addition, there was a tangible increase in unique purchases from their customer base.
Since making the move to Episerver and seeing these favourable results, the OESD team has been busy adding new features and preparing for future growth. Using Episerver, OESD have found unique ways to enhance their current product offering, such as creating product bundles that contain an embroidery project and all of the supplies necessary to complete the project.