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Swinton Insurance

Swinton puts reactive content at the heart of their Digital Strategy

Swinton Insurance is a UK insurance provider with over fifty years’ experience in the financial space. Having developed a strong market presence offering car, home and commercial insurance on the high street, Swinton has evolved its digital presence within the online insurance marketplace.

Given the complexities of regulation involved in the financial sector, building an effective online presence is no easy feat. As a result, Swinton had developed a disjointed brand platform, spread across six individual websites based on service offering. To address this, Swinton decided to simplify its approach, pulling together all aspects of the brand into a single, transparent space – Swinton.co.uk.

At the heart of this digital transformation project was a commitment to develop genuinely useful reactive content, including advice to warn customers of potential adverse weather conditions that could impact their insurance. This content would also be used to help guide customers through the insurance buying cycle. In supporting this task, the Episerver Digital Experience platform was chosen to manage Swinton’s new, agile approach and to meet the demands of its mobile audience.

The Objectives

  • Make reactive digital content an essential part of Swinton’s wider content marketing strategy
  • Create a single web presence that supports customers on the go
  • Increase traffic to the Swinton website and keep them on-site for longer
  • Build relevancy for product-related pages in search engine results
Project Facts
Swinton Insurance uses Content Cloud

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