Evolving through a dynamic marketplace through the advent of B2B eCommerce
2x
Increase in daily quote requests
10,000
Product SKU's available
2x
Increase in average order value
Leader in testing and electronic production supplies
For more than 45 years, TestEquity has met the test, tool kit and electronic supply needs of the aerospace, defense, automotive, electronics, education and medical industries. TestEquity is dedicated to helping 200,000+ customers like NASA and General Motors solve the toughest technical and financial challenges so they can get their products off the ground.
TestEquity’s 500 dedicated specialists apply speed, efficiency and knowledge to provide customers with the right solutions and services exactly when, and precisely how they need them. To best serve their customers, TestEquity put a focus on investing in the best technologies and building better user experiences.
Evolving with a changing marketplace
It’s no secret that the way we make purchases today is far different than it was decades ago. TestEquity recognized changing market conditions like preferences to self-serve and younger buyers entering the workforce and made a decision to revamp their technology stack.
As an early adopter of eCommerce, TestEquity had a custom solution in place to answer the changing needs of its customers. However, the solution was not integrated to TestEquity’s ERP, was not responsive and was built on outdated technology.
TestEquity underwent a wholistic business transformation that involved multiple technologies working in harmony to deliver an enhanced customer experience.
From concept to completion to service, TestEquity provides smart, flexible solutions for testing, electronic production and tool kit needs. We’re partners and trusted advisers to customers across the aerospace, defense, automotive, electronics, education, and medical industries, guaranteeing access to the solutions they need, when they need them, and at the right price, through an extensive in-stock product inventory. Founded 45 years ago, TestEquity meets the test, tool kit and electronic production supply needs of aerospace, defense, automotive, electronics, education, and medical industries. Today, 500 dedicated specialists help customers ranging from General Electric, General Motors and Google to NASA, Nokia, and Amazon solve tough technical and financial challenges and speed product time to market. Recent acquisitions of Jensen Tools and Techni-Tool have made the company even stronger, now the trusted single-source provider to more than 200,000 customers.
Company size:
101 - 500
Industry:
Wholesale Distribution, Professional and Commercial Equipment
Region:
United States
Finding the right eCommerce solution
TestEquity needed a powerful eCommerce platform that would enable the company to quickly serve the needs of their customers and provide a better online experience than their original platform.
TestEquity selected the Episerver B2B Commerce Cloud by Insite platform because it met many requirements including:
Customization capabilities
Reliable and scalable infrastructure
Ability to consolidate existing web platforms
Mobile compatibility
Real-time inventory
PunchOut integrations
PIM integration
Driving business value with Episerver B2B Commerce Cloud by Insite
In May 2019, TestEquity launched the eCommerce site integrated with a 3rd party PIM, Payment Gateway, Live Chat and PunchOut to facilitate seamless automation to their customer base.
Since launch, TestEquity has improved efficiencies, driven customer self-service events and increased RFQ volume. The website enables TestEquity customers to seamlessly research and purchase from a catalog of more than 10,000 products.
Less than 3 months after launching Episerver B2B Commerce Cloud by Insite, TestEquity had already doubled daily Requests for Quotes (RFQ), which they consider the lifeblood of their business. Previously, TestEquity was seeing roughly 15 RFQs per day, which increased to 27-30 per day after launch. TestEquity’s RFQs are typically valued at around $8,000. They’re able to convert about 20%-30% of their RFQs to sales. In addition to increasing RFQs, average order value has more than doubled since launching their site one year ago.
The website is just part of TestEquity’s ongoing digital transformation strategy in solidifying the company’s position as the industry-leading, single-source provider of testing and electronic production supplies.
[Episerver B2B] InsiteCommerce is different from a B2C eCommerce platform or a simple extension of an ERP. It has B2B features built in and is customizable
Guest Supply wanted to build a robust system that made it possible to carry out any interaction through the website. The transformation was never about eliminating their sales team. Instead, it would extend the sales team and give them the opportunity to focus on higher-value activities.
