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University of Technology, Sydney

Transforming a leading Australian University’s go-to-market learning offering

400%

Increase in returning visitors and associated revenue

100%

Of returning visitors converted

45%

Fall in drop off rate

High ranking

The University of Technology, Sydney (UTS) was recently ranked as the Highest performing university in Australia under 50 years old, and amongst the top 150 universities in the world (Source: Rankings and Ratings). UTS Open is the first step in a broader initiative to create a high-quality marketplace for postgraduate learning, by aggregating the diverse range of existing avenues for learning that UTS offers.

With an overarching postgraduate on-ramp strategy, UTS needed to stand out in the extremely competitive postgraduate online space. The task was to create a compelling customer-centric website that clearly represents the UTS Open positioning in the market and connects with the target audience by offering them the content and experience they are looking for.

The foundation of the solution for UTS Open was built upon Episerver, chosen for it’s powerful experience-driven commerce and content management features.

The foundation of the solution for UTS Open was built upon the Episerver framework, which provides the powerful 1-2 punch of world class content management features coupled with functionality that delivers on the promise of experience-driven commerce, served up and supported via the Episerver DXC cloud platform.

The platform stack (mapped to the CAUDIT Higher Education Enterprise Architecture Reference model)

●       Curriculum Creation and Lifecycle: CIS

●       Learner Recruitment Marketing: Episerver CMS + Commerce + Insight + Advance, Salesforce Marketing Cloud

●       Learner Identity Management: Azure B2C, Azure Directory, ADFS, Okta, Episerver Commerce + Insight, Salesforce Education Cloud, Canvas LMS

●       Learner Recruitment, Management & Retention: Episerver CMS + Commerce + Insight, Salesforce Education Cloud, Service Now

●       Content production & Scheduling: Episerver CMS + Commerce, Canvas LMS

●       Learning Delivery: Episerver CMS + Commerce, Canvas LMS

●       Product Performance & Reporting: Oracle Financial system, SecurePay, Episerver Commerce, Canvas LMS, Salesforce Education Cloud, Google Analytics + Data Studio

●       Platform Integration: Dell Boomi, Episerver CMS + Commerce, Canvas LMS, Salesforce Community Cloud

With a complex technology landscape of existing and new key systems, UTS Open required a new approach to integration design for introducing commerce capability into such an ecosystem.

Episerver Commerce provided the solution to playing the role of the Source of Truth/Master for

●       Product creation

●       Product authoring and definition

●       and Product pricing data….for some product types, whilst acting as a Replica for other product types, consuming product information from various systems and sources.

The authoring complexities across different product owners for different product types, across multiple faculties, schools and business lines across the whole of university, coupled with different levels of integration with multiple systems to guarantee fulfillment of products, provide customer support and meet compliance and reporting requirements, dictated a new conceptual approach was necessary.

By extending and customising the model of products and variants we were able to still retain flexibility, needed to meet future needs anticipated for the platform, based on LXT rollout of the 2027 roadmap.

The solution delivered an ongoing, evolving customer-centric marketplace that offers a streamlined user experience, catering for each stage of a learner’s journey as a customer purchasing funnel.

100% of returning visitors converted

Jan 2020 saw a 400% increase in returning visitors and associated revenue when compared with launch month (Dec 2019). Most interesting is that 100% of returning visitors converted.

University of Technology, Sydney

Australia's #1 Young university, focused on making a difference through leading research, and inspiring education.

https://open.uts.edu.au/

Project Facts
University of Technology Sydney uses Content CloudCommerce CloudSearch & Navigation

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