Attention Episerver Customers! Are you maximizing the value of your content?
Episerver knows that its users create valuable experiences for their customers using our CMS platform, and in order to give marketers the best tools to optimize that experience, we acquired Idio in November, now known as Content Recommendations and Content Intelligence.
What does that mean for me?
So, why did we enhance our products?
You, our customers, talked to us and told us what you wanted. With in-depth research, we discovered how we could help solve some of your problems.
With this acquistion, we're able to help you give your customers a digital experience with customer-centricity at its core.
How Content Recommendations and Content Intelligence is solving your challenges:
How do I know if I need more or less of a certain type of content?Content Intelligence uses NLP to understand Topics your content is about and links to the need of your visitors, highlighting deficits and saturation.
What type of content are my customers looking at and how does it impact their journey?Our Interest Profile gathers preferences at the Individual level for both known and unknown customers based on their unique journey, and adjusts the profile based on behavior over time.
How can I automate recommendations based on goals?Content Recommendations deliver the best message for each person based her unique intent at that moment.
How does it work?
ConversionCapture more users into your marketing funnel by delivering them the right content at the right time. Monitor and track your goals through the Recommendations dashboard to see how creating personalized experiences improve lead capturing and acquisition.
EngagementCreating more relevant experiences for your customers leads to increased brand engagement. Reduce bounce rates and increase pages per session with the help of content recommendations as a way to keep key customers engaged longer.
EfficiencySave time and energy for your content creators by providing the intelligence and analysis that helps them work smarter and more efficient. If your marketers know what trends and topics and are showing relevance with your users, then then next best piece of content to create becomes the most optimal one driven by data.
Content Recommendations & Content Intelligence
Add Content Recommendations to your platform to personalize content for each visitor. It automatically predicts the interests and intent of every individual to deliver hyper-relevant, engaging content.
Add Content Intelligence to your platform to analyse your content. It automatically provides you with a real-time view of the content you have produced including the topics mentioned and their performance.
Click on the tabs below to read more about each of the features.
Content Recommendations lets you personalize content for each visitor. It automatically predicts the interests and intent of every individual to deliver hyper-relevant, engaging content. With so many content assets, it’s challenging to present the right message to the right person across all interactions. With our AI-generated interest profiles and predictive recommendations you can keep site visitors better engaged. Whether they are a known or anonymous visitor, Content Recommendations helps you shorten the path to conversion.Read more
Content Intelligence enables you to analyze your content. It automatically provides you with a real-time view of the content you have produced including the topics mentioned and their performance. Episerver’s Content Intelligence automatically indexes, analyzes and categorizes your content against up to 25 million topics, to turn unstructured content data into a structured content hub. Natural Language Processing analyses your content in real-time to provide understanding about your content and how it is performing.Read more
Join our webinar to learn more!
In this 45 minute webinar, on 10th March, we will show you what this acquisition means for you as an Episerver customer and how you can use Content Recommendations and Intelligence in your Episerver platform. Episerver experts, Deane Barker and Jeff Cheal will walk you through the value of automating 1:1 marketing at scale and demo it in the Episerver platform.Excited? Book your place!
If you’d like to learn more about this new toolset, contact us today! 2020 is the year that you create smarter, optimized experiences on your website, and let Episerver’s Personalizaton tools help drive the way.