Dare to Experiment

Building The Future of Digital Experience.

Thu, November 12
10:00 AM - 12:00 PM CST

Register now!

You’ve heard it before – “if it isn’t broken, don’t fix it”. Well, in an ever-changing market, even perfection is soon broken if it doesn’t evolve

Testing new features, prices and pathways takes confidence. In our upcoming event “Dare to Experiment” we want to give you the tools to build a culture of experimentation in your business, so that you can make decisions that you know will make a positive impact to your digital experience. 

Together with Optimizely, we’re better placed than ever to give you the solution that will help you better understand the impact you have on the customer journey. But successful experimentation is about more than just the platform. It’s also about the culture you create in your business.  

We’ll be joined by Harvard Business School Professor and author of Experimentation Works, Stefan Thomke, who will introduce you to the power of experiments and explain what it takes to build a true experimentation organization.  

Testing and experimentation isn’t just for the Amazons, Facebooks and Googles of the world. Join our event to learn how large-scale experimentation is right at your fingertips… 


10:00 AM CST

There's no experience without experimentation

Alex Atzberger, CEO at Episerver

10:15 AM CST

Experimentation Works

Stefan Thomke, Author and Professor at Harvard Business School

11:15 AM CST

Creating a winning innovation culture

Kirsten Allegri-Williams, CMO at Episerver with guests

11:35 AM CST

Building agile business foundations

Tia Wucher, Sr. Director of Technical Success NA/ANZ at Optimizely with guests

11:55 AM CST

Closing Remarks

Alex Atzberger, CEO at Episerver


Portrait image of Alex Atzberger

Alex Atzberger

Chief Executive Officer

Alex Atzberger is the CEO of Episerver. Alex joined Episerver in 2019 after spending nearly 15 years with SAP, where he was President of SAP hybris and previously SAP Ariba. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum, and he holds an MBA from Harvard Business School. He lives with his wife and dogs in New York City.

Stefan Thomke

Author and Professor at Harvard Business School
Harvard Business School

Stefan Thomke, a leading authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is author of the books Experimentation Works: The Surprising Power of Business Experiments (HBR Press, 2020) and Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (Harvard Business Review Press, 2003).

Carolyn Cox

SVP, Global Marketing

Jas Kaur, MBA

Manager, Marketing and Digital Experience
Ellsworth Adhesives

Having a career spanning over multiple industries: CPG, Healthcare, Life Insurance and now B2B, Jas brings expertise in digital and traditional marketing. Her passion lies in creating digital experiences for users and bringing back the human element. As the Marketing and Digital Experience Manager for Ellsworth Adhesives, Jas leads a team that has oversight for over 6 divisional websites that are rolling out globally.

Jeff Shih

Senior Director of Global Web
Benefit Cosmetics

As Senior Director of Global Web, Jeff Shih leads the strategy and evolution for 42 websites in 22 languages for Benefit Cosmetics. He is responsible for building and promoting great customer experiences for all users worldwide.

Tony Jones

Head of the Global Digital Marketing Center of Excellence

Tony has excelled in his career as an experienced and proven Global Technology Executive for large scale projects and digital initiatives, Tony’s background shows an understanding of how architectural design patterns, digital service delivery , business process and digital strategy influence the ever changing Interactive Marketing and Technology landscape. He currently leads the Global Digital Marketing Center of Excellence at Avanade.

Kirsten Allegri Williams

Chief Marketing Officer

Kirsten Allegri Williams is Chief Marketing Officer of Episerver where she leads global marketing and communication strategy. Episerver empowers growing companies to compete digitally with its Customer-Centric Digital Experience Platform. Prior to Episerver, Kirsten was Chief Marketing Officer for SAP SuccessFactors, the world’s leading provider of technology solutions for Human Resources.

Tia Wucher

Senior Director of Technical Success for NA/ANZ

Tia is a seasoned veteran in all things experimentation and since joining the Optimizely team has worked together with our several strategic customer including Best Buy, State Farm, and American Express to support them as they build world class Experimentation and Optimization programs focused on data-driven decision-making. She now leads theTechnical Success organization for NA and ANZ at Optimizely.