The New State of High-tech Marketing

Business changed overnight, and it’s time to move forward. To help, we’ve gathered the best and brightest to discuss the new state of high-tech marketing. The executive-driven discussion will be led by Insight Partners’ operating partner Gary Survis and Episerver CEO Alex Atzberger. The “old” and “new” state of high-tech marketing will be open for discussion as Gary draws from his experience managing dozens of profitable and popular portfolio companies.

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Tue, June 16
11:30 AM - 12:30 PM EDT

Join our Executive Roundtable

We’ll cover three core areas of marketing excellence: customer marketing, product marketing and demand-generation. You will get actionable steps for these competency areas and can participate in a lively discussion with Insight Partners, Episerver and your executive peers.

Discussions and topics:

Time* Topic Speaker
Demand generation: SEO, Account-based marketing, Channel marketing, Program mix
Product marketing: Target segments, Buyer’s journey, Personas, Content
Customer marketing: Customer retention, Customer advocacy, Customer community

* Local time of event location

With

Alex Atzberger

CEO

Gary Survis

Operating Partner
Insight Partners