Want to fix the customer experience? Start with the marketer's experience.
As marketers, we take the essence of what our companies do and turn it into storylines that stick in the minds of customers and prospects. Somewhere along the way, though, the technology we adopted to do this started to hurt us rather than help us.
Seven benefits of predictive analytics for B2B organizations
Whether you are a wealth or asset management firm or a B2B tech enterprise, predictive analytics present an innovative way to capitalize on the data you hold on your prospects and clients, and use it to deliver a predictable and profitable pipeline of new business.
Alex Atzberger shares how Idio, Insite and Episerver are stronger as one
“We’re in a world today where you don’t really have to convince people they need digital. A lot of companies understand that digital is the only lifeline they have to the customer. Now it’s more about, how do they get there? And for us this means, how can we be helpful?”
Hot or not? In-depth reactions to retail's top buzzwords.
Retailers have faced unprecedented challenges this year along with opportunities to digitize their business and reach customers when, where and how they want. We enlist the help of a top retail expert to get his reactions to retail's top buzzwords.
8 Ways to Approach Ecommerce in Manufacturing
Ecommerce can work for B2B, not necessarily by providing a B2C-like experience, but by supporting your sales team and channel partners, enabling them to be more efficient and successful. With the right approach to ecommerce, manufacturers can enable their team and their channel partners to do their jobs more efficiently.