Seven benefits of predictive analytics for B2B organizations
Whether you are a wealth or asset management firm or a B2B tech enterprise, predictive analytics present an innovative way to capitalize on the data you hold on your prospects and clients, and use it to deliver a predictable and profitable pipeline of new business.
Alex Atzberger shares how Idio, Insite and Episerver are stronger as one
“We’re in a world today where you don’t really have to convince people they need digital. A lot of companies understand that digital is the only lifeline they have to the customer. Now it’s more about, how do they get there? And for us this means, how can we be helpful?”
Hot or not? In-depth reactions to retail's top buzzwords.
Retailers have faced unprecedented challenges this year along with opportunities to digitize their business and reach customers when, where and how they want. We enlist the help of a top retail expert to get his reactions to retail's top buzzwords.
5 Key Stakeholders for B2B Ecommerce Success
For most B2B organizations, ecommerce initiatives are created and drive from one of two perspectives: creative/salesy or technologically/operationally focused. This article highlights the 5 key groups of stakeholders that must be included on any successful B2B ecommerce team:
5 Digital Sales Channels to Consider for your Ecommerce Strategy
Too many ecommerce software solutions focus their primary features on a user experience that mirrors a B2C buying experience. In this article we cover the five primary digital sales channels to consider with a digital commerce strategy