What is the Ultimate Content Metric?
The world needs content, now more than ever. Information gathering is a basic human need, and how do we adjust our content strategy toward the content our visitors want and need to consume?
8 metrics to track the success of your content marketing
Measuring the right KPIs will boost your content marketing. Understand the 8 content marketing ROI metrics that will impact your numbers and engagement.
We're here to help: How Episerver is supporting Frontline industries
As out Frontline industries do incredible and invaluable work around the clock, this has necessarily placed a strain on their digital platforms. Episerver is proud to help these industries overcome their digital challenges.
Stop ABM from failing as prospects WFH en masse
As more B2B prospects start working from home, marketers should explore 1st party intent data so your ABM goes beyond reverse-IP data for web personalization
Streamlining in a Crisis
When crisis hits, you need to concentrate on what matters and on where your organization actually provides value.
How to cater to German online shoppers’ expectations
Based on Episerver’s annual online consumer behavior report, this article highlights what German online shoppers expect from retailers in 2020.
5 reasons Ektron users move to Episerver
Are you considering moving from Ektron CMS to the Episerver Digital Experience Cloud? Here are the top five reasons Ektron customers have made the switch.
Putting B2B processes online to meet UX expectations
Existing business models and processes can make going digital complicated. Is it worth the effort? About 72% of B2Bs expect most of their sales to come from ecommerce by 2025.
5 + 1 ecommerce trends that will dominate in 2020
Find out what the game-changing ecommerce trends (and one megatrend) are, why they are important, how to act on them – and the importance of a guilt free experience in 2020.
Holiday online retail trends that you can't ignore
These trends, spotted by Luminos Labs, will help to alleviate some of the holiday selling stress for online retailers and help to guide your customers on the path to conversion.
Personalization pays: How Episerver Commerce delivers real ROI
Get an overview of how Episerver Commerce can provide financial institutions a quantifiable edge when it comes to conversion.
Speaking to the face of new consumers
How do you engage with audiences your brand historically hasn’t catered for? The Episerver B2C Retail Benchmark Report unlocks key insights to inclusive ecommerce approaches.
One-to-one content personalization does not have to be hard
Find out how to deliver one-to-one personalized content to your customers through powerful AI and no rules – with Episerver Content Recommendations!
Why I joined Episerver and why I would join again today, just faster
Episerver CEO Alex Atzberger describes the three reasons he joined Episerver and how those views have evolved after three months on the job.
Online shoppers are changing the demands of healthcare marketing
Episerver surveyed 4,000 online shoppers and what emerged is how ecommerce has changed healthcare marketing strategy.
App Spotlight: Minimize faulty orders, maximize basket size
Like their B2C counterparts, B2B buyers have little patience for ordering procedures that do not live up to their expectations or, worse, present problems after they've hit "order."
Surface Tension and Culture Change
Changing circumstances often radically change what we consider normal and desirable.
Neuhaus create a brand with purpose on Episerver
Melting buying habits one piece at a time. Neuhaus build a digital customer-centric buying experience to complement their physical stores.
The best content types for each stage of the buyer’s journey
Explore the role “fresh” content has in the awareness, consideration and conversion stages for high-tech vendors.
Best use cases for headless
Companies are adopting headless CMS and ecommerce but it’s not for everyone. We address headless pros and cons and why there are better options for some.
4 steps to create habit-forming customer experiences
How can digital marketers and designers create experiences that capture customers' interest and keep them coming back for more? The trick is to fashion a more compelling “hook.”
The Evolving Role of a CMS in Content Creation
When teams are remote and distributed, a content management system should be a place for content analysis, creation, experimentation, and collaboration, not just publishing.
The customer journey analysis gap for CMOs
Website analytics are creating an analysis gap for CMOs looking to understand the entire customer journey. There’s a better option for data-driven marketers.