Guest Supply wanted to build a robust system that made it possible to carry out any interaction through the website. The transformation was never about eliminating their sales team. Instead, it would extend the sales team and give them the opportunity to focus on higher-value activities.
For Northern Radiator success means business growth, exceeding customers’ expectations and continuous improvement. Today, just over one-third of the company’s sales comes through their online channel. They are continually deploying new website features to meet customers’ needs.