What is ecommerce?
Ecommerce is a way of conducting business where products and services are bought and sold over the internet. The most common ways ecommerce transactions take place are from business to consumer (B2C), business to business (B2B) and consumer to consumer (C2C). This rapidly growing business model makes it possible for people to participate in the ecommerce marketplace all over the world from any internet-connected device, including computers, tablets, and smartphones.
How to increase ecommerce sales
At Episerver, we’ve been helping businesses succeed and stay on top of the latest ecommerce trends for over two decades. Based on years of insight, we know that the key to increasing ecommerce sales is adopting a cross-channel strategy focused on targeting new sales opportunities, increasing average order size, and delivering outstanding customer experiences.
Of course, every success-bound ecommerce strategy also requires the support of the right ecommerce platform, equipped with the tools and support your sales and marketing team needs to increase revenue and profitability over the long-run. The best ecommerce platforms paves the way for increased ecommerce sales through targeted content, personalized shopping experiences, and other tailored experiences. And, once customers are on your ecommerce site, a great ecommerce platform makes it easier for them to find and purchase what they are looking for. It can even help boost the productivity of your teams by enabling optimized collaboration and workflow.