Manufacturers and distributors are facing heightened pressure from B2B marketplaces. Should you begin selling on them? Should you try to compete with them? One thing is certain: you should not ignore them.
What does it take for your mid-market food manufacturing company to compete? Join us as we discuss how your digital strategy relates to your operational strategy with within content and personalization.
Celebrating sustainability and environmental awareness, Architectural building materials supplier, Etex are on the path to make the world better for all – and a collaborative ecosystem is making it happen.
Facilitating a faster, easier, more accurate commerce experience should be the number one priority for B2B businesses right now. This article shares key areas to focus on (from on site search to personalisation). By implementing these recommendations, businesses can make each user more likely to checkout, more likely to return, and more likely to talk to people in their industry about how great purchasing from their business is.
Too many ecommerce software solutions focus their primary features on a user experience that mirrors a B2C buying experience. In this article we cover the five primary digital sales channels to consider with a digital commerce strategy
Ecommerce can work for B2B, not necessarily by providing a B2C-like experience, but by supporting your sales team and channel partners, enabling them to be more efficient and successful. With the right approach to ecommerce, manufacturers can enable their team and their channel partners to do their jobs more efficiently.
As IoT, AI and other technologies have emerged to create smarter factories, a new worker has emerged. “New collar” workers don’t always have a four year degree, but they do have vast technical skills and training, and are at home in a today’s technology-enabled environment.
As smaller businesses compete with the budget and resources of large manufacturers, technology has emerged as a disruptor in 2019. Technology itself has now become a major disruptor as smaller entities compete against the massive commerce capabilities of bigger competitors.
We’re no stranger to the pains and challenges B2B companies are facing when it comes to digital transformation. And yet….sometimes we need a reminder about how extraordinary this time of change is for our industry and the companies we serve.