Want to fix the customer experience? Start with the marketer's experience.
As marketers, we take the essence of what our companies do and turn it into storylines that stick in the minds of customers and prospects. Somewhere along the way, though, the technology we adopted to do this started to hurt us rather than help us.
Alex Atzberger shares how Idio, Insite and Episerver are stronger as one
“We’re in a world today where you don’t really have to convince people they need digital. A lot of companies understand that digital is the only lifeline they have to the customer. Now it’s more about, how do they get there? And for us this means, how can we be helpful?”
The Episerver App Marketplace: 7 takeaways for Episerver add-on success
Have you ever wondered or been asked which third-party add-on technologies Episerver connects with? My guess is yes, as we have heard this exact question from much of the Episerver community. We are here to introduce you to the Episerver App Marketplace.
The New State of High Tech Marketing
For years, if not decades, we’ve gotten comfortable with the relatively standardized way things are done and how teams are organized. These core marketing competencies that we’re all a part of haven’t changed all too drastically – until now, that is.
You are what you read
We look in all sorts of places for buyer insight. As marketers, we seek to not only influence buyers, but also understand them. Firmographic data is a good place to start when trying to understand B2B buyers, but it doesn’t tell you what challenge they’re trying to meet. For that, look at the content they are consuming.
5 Key Stakeholders for B2B Ecommerce Success
For most B2B organizations, ecommerce initiatives are created and drive from one of two perspectives: creative/salesy or technologically/operationally focused. This article highlights the 5 key groups of stakeholders that must be included on any successful B2B ecommerce team: