Want to fix the customer experience? Start with the marketer's experience.
As marketers, we take the essence of what our companies do and turn it into storylines that stick in the minds of customers and prospects. Somewhere along the way, though, the technology we adopted to do this started to hurt us rather than help us.
Multiple individuals from the same organization are anonymously consuming content on your site and you don’t know who they are. I hope you’re saying to yourself, “Oh no, we need to fix that right now!"
Alex Atzberger shares how Idio, Insite and Episerver are stronger as one
“We’re in a world today where you don’t really have to convince people they need digital. A lot of companies understand that digital is the only lifeline they have to the customer. Now it’s more about, how do they get there? And for us this means, how can we be helpful?”
Most people on your website at any given time are going to be anonymous. How can Marketing reach this huge chunk of potential buyers in a personalized, customized way when you don’t even know their names?
In 2018, Sales and Marketing teams are awash with data – contact data, lead scores, transaction history – there is so much out there that can be used to learn more about prospects and clients. The problem is that none of it is working.
For most B2B organizations, ecommerce initiatives are created and drive from one of two perspectives: creative/salesy or technologically/operationally focused. This article highlights the 5 key groups of stakeholders that must be included on any successful B2B ecommerce team:
There’s more than one way to take your B2B company into the world of B2B2C ecommerce. This article covers the stories of two B2B companies whose business philosophies and market position led them down two different B2B2C ecommerce tracks.
The Episerver App Marketplace: 7 takeaways for Episerver add-on success
Have you ever wondered or been asked which third-party add-on technologies Episerver connects with? My guess is yes, as we have heard this exact question from much of the Episerver community. We are here to introduce you to the Episerver App Marketplace.