B2B buyers emit a wide variety of signals as they are researching and evaluating business solutions. The most effective revenue engines are equipped to receive, interpret and act on a wide variety of buying group signals to enable effective actions.
It’s time to unlock the code to content recommendations and how they are made within web, email, and paid channels. By the time you’re done reading this, you will understand exactly how much control you have over recommended content and its look and feel.
Whether you are a wealth or asset management firm or a B2B tech enterprise, predictive analytics present an innovative way to capitalize on the data you hold on your prospects and clients, and use it to deliver a predictable and profitable pipeline of new business.
Global IT experts, HPE share their most important learning how visitors are more highly engaged with product related content than thought-leadership related content - all down to Web Content Recommendations