Forrester: Experimentation and its role in the overall digital experience

The age of the customer empowers consumers to decide what their digital experience should look like. Businesses that use experimentation have the upper hand compared to their competitions, to create a digital experience that accurately meets customers’ rising expectations.

This article is a recap of our webinar with Sam Higgins, Principal Analyst at Forrester, where he discussed how experimentation is more important than ever in the age of the customer. He also delved into the implications that experimentation has within an organization, and how advanced firms are doing it to get the best out of experimentation.

Download this article to learn:

• How does the customer-obsession framework helps double organization’s growth
• What are advanced firms doing to maximize their experimentation impact
• 4 things to consider before starting your experimentation journey