Unlocking the DAM Code

Assessing the complexity of Digital Asset Management and helping you to understand where it fits for your business

If you’re not sure what a Digital Asset Management (DAM) system is or does, you’re not alone. For many organizations searching for content tools, it’s an additional system that you might feel like you need, but there are often questions about what benefit it provides.

What is a “digital asset,” and how have systems evolved to manage them? How is a Digital Asset Management System different than my CMS, and how do they interact?



This guide answers the following questions:

  • What is a Digital Asset?
  • How is DAM different than a CMS?
  • How does a separate DAM integrate with a CMS?
  • How does AI and ML intersect with DAM?

PDF · 3 MB