Agenda

Agenda

Time Session

1:30-2:00


Registration and coffee


2:00-2:30

Justin Cooke

Trends in and Future of Digital Marketing 

The 10 most important things you need to know about digital and what that means for MENA.

Justin Cooke, CEO, POSSIBLE UK and Chair of the British Interactive Media Association


2:30-3:00

Yousef Tuqan Tuqan

The Future's Bright

The Middle East is in the midst of huge changes in technology, communication and society. Yousef Tuqan will discuss what opportunities exist, and how you can harness them.

Yousef Tuqan Tuqan , CEO, Flip Media


3:00-3:40

Harry Mohammed

Effective Online Campaign in Action

Presenting the first multiscreen content management system that allows marketers and editors to create great customer experiences that works seamlessly across channels.  During this session we will show you how to break down the mutlichannel barriers and focus on what really matters (and converts) by serving personalised and relevant content to your customers in real time. 

Harry Mohammed, Lead Consultant, Infusion


3:40-4:00
Coffee break

4:00-4:30

David Bowen

How to Win in a SoLoMo World

Traditional multi-channel commerce thinking simply doesn’t deliver the shopping experience customers demand nowadays. Learn how to drive business with Social Commerce and to rethink touch points by making every screen (web, mobile, tablet) equal to unify the non-linear customer journey and increase conversion. 

 David Bowen, eCommerce Solution Manager, Episerver Commerce


4:30-5:00

Terry Kane

360 Degree Digital Influence

Developing your digital brand in the always-on, everywhere, mobile and social universe.

Terry Kane, Director of Digital Strategy / Head of Digital Brand & eCommerce,  Jumeirah Group


5:00-6:00
Light food and drinks