The New Path to Purchase: The days of relying on a standalone ecommerce site to sell products and services are over.
Consumers in 2014 demand to be informed about a product across multiple websites, from different sources, on different devices. The new path to purchase is seemingly continuous. Successful merchants must adopt the consumers’ view and must engage and convert them using many tactics, tools, and approaches.
In this pre-recorded webinar, we’ll explain the increasingly complicated path to ecommerce sales.
We’ll address the following points.
Tue, Apr 15, 2014
1:00 PM – 2:00 PM Central
Armando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Donna Pahel is director of digital marketing and ecommerce strategy for Episerver. An ecommerce expert with 18 years experience, she was previously director of digital customer relationship management for Giant Eagle, a multichannel grocery retailer. Before that, she led digital and traditional marketing for PPG Industries, a global manufacturer.