Webinar: International best practice implementing B2B eCommerce

When: Tuesday 18 November, 11:00am - 12:00pm AEST

Join this special webinar to hear from leading US based Forrester Research analyst Andy Hoar how business-to-business eCommerce is transforming business models.

The rapid adoption of eCommerce is creating a shift in the purchasing behaviours of business-to-business customers. To see where the trend is heading we only have to look to the US where B2B eCommerce is now twice as large as B2C.  This presents a real opportunity for Australian B2B organisations, many of which are in their infancy when it comes to facilitating online sales.

The intention of this webinar is to share international best practice and key learnings to help B2B companies in Australia take advantage of the growth in this market.

Key themes for the webinar include:

  • How B2B eCommerce is contributing significantly to incremental revenue
  • Why B2B buyers increasingly expect a B2C-like shopping experience
  • Strategies for migrating customers from offline sales environments to buying online via self-serve eCommerce portals
  • Live Q&A with the Forrester Analyst

Study: B2B eCommerce Produces Results - Get On Board Now

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This webinar was originally aired on November 18, 2014. Please view the recording.

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