Webinar: Content Marketing in Ecommerce

Effective content marketing is now critical for ecommerce success. Join this webinar by Episerver and Econsultancy to learn how to capitalise on this emerging trend

The line between content and commerce is blurring. Quality content, across multichannel, is now the new currency for improving customer experience, SEO and increasing online sales.

But with more investment pumping into content production, only 38% ecommerce marketers admit to having a defined strategy to integrate content and commerce. With this mind the webinar looks into:

  • Key drivers for investment in content marketing
  • Case studies from Mr Porter, M&S, Norrona and Key Music Group
  • How leading brands and experienced marketers are using content drive ecommerce journeys and SEO benefits
  • KPIs used to measure the success and performance
  • The challenges facing marketers in relation to integrating content and commerce experiences
  • Techniques and tools that you can use to support your content marketing effort

Speakers:

Heather Hopkins, Research Analyst @Econsultancy

David Bowen, Product Manager @Episerver

Who should attend:

Ecommerce/Marketing Directors or Managers who have a hands-on role in managing and growing the ecommerce channel and Content Marketers in ecommerce organisations.

The webinar is finished. You can view the presentation and recording here


When and where?

Wed, Sep 24, 2014
2:00 PM – 2:30 PM British Summer Time

Place: Webinar
Address: GoToWebinar
City: London

Econsultancy