On-Demand Webinar: Next Level Digital Connect, Engage with Theatre and Arts Audiences

Hear from Episerver and Adage Technologies to create raving fans and drive loyalty through superior digital experiences.

The Arts & Entertainment industry is in the unique position to go above and beyond to creatively bridge the gap between the in-person entertainment experience and a seamless digital marketing program. With more than half of all event tickets now being sold online, e-commerce capabilities are essential. In addition to e-commerce, providing your audience a personal and relevant digital experience across screens and channels will not only drive ticket sales, but create lasting loyalty to keep them coming back for more!

Episerver and Adage Technologies will discuss and present:

  • Key customer case studies from Goodman Theatre, First Stage, and Cleveland Symphony Orchestra.
  • Content marketing: A centralized approach to simplify manage web content.
  • Tips and tricks to make your digital programs mobile, social, personal and contextual.
  • Content management and e-commerce technology solutions to drive loyalty and boost revenue.

Watch the recorded presentation now

When and where?

Wed, May 14, 2014
1:00 PM – 2:00 PM Central

Place: Online Webinar

About the Presenters

Donna Pahel, Episerver

Donna Pahel is Director of Digital Marketing and e-Commerce Strategy for Episerver. A digital marketing expert with 18 years experience, she was previously director of digital customer relationship management for Giant Eagle, a multichannel grocery retailer. Before that, she led digital and traditional marketing for PPG Industries, a global manufacturer.

Sarah Bordson, Adage Technologies

Sarah Bordson leads Business Development & Strategy for Adage Technologies. Sarah uses her strong arts, web-marketing, and Tessitura background to help partners increase revenues and bring the spark of their brand and performances online. Prior to Adage, Sarah worked in e-communications at Goodman Theatre and Chicago Shakespeare Theater and held marketing and ticketing fellowships at Berkeley Repertory Theatre and Steppenwolf Theatre.