Arriva Bus is a leading bus operator in the UK, providing over 2 million passenger journeys every year. In this webinar we will discuss how Arriva use a range of digital applications to provide customers with a seamless and consistent experience, when planning journeys, buying tickets or engaging with Arriva.
Multiple Time Zones
We’ll explain how Arriva have integrated their Episerver website and ecommerce system, m-ticket app and real-time journey planning app – a complex integration of different platforms and working with dynamic timetable and fare data for disparate uses.
We’ll also cover how Arriva monitor and optimise their digital experience and share their future plans to maximise the potential of the Episerver platform to serve customers personalised content based on their interests and needs.
Presenters: Mike Woodhouse, Senior Marketing Manager - Digital Channels and CRM at Arriva Bus (UK) and Dan Edwards, Account Director at Freestyle Interactive